Kylie Jenner reveals skincare secrets as she shifts to a more natural beauty routine

Kylie Jenner is redefining her beauty routine, moving away from heavy makeup in favour of a more natural, radiant look. The Kylie Cosmetics founder shared her evolving approach in an interview with Dazed Digital, revealing that skincare has become her top priority.

“I’ve definitely cut down on my makeup routine and have been leaning towards a more natural look, so taking care of my skin is even more important since I’m letting it shine through more,” Kylie explained. Hydration plays a crucial role in her regimen, with the reality star crediting her brand’s lip butter for keeping her lips soft and nourished.

Despite her newfound love for dewy, natural beauty, Kylie admitted she’s excited to see the return of matte makeup trends. “Even though I’ve recently been embracing a more natural, dewy look, I still love my matte products like our plumping powder matte lip and lip liners,” she noted.

When it comes to complexion products, Kylie tailors her choices based on the occasion. For everyday wear, she prefers a lightweight base, relying on her Skin Tint Blurring Elixir for a sheer, skin-like finish. “It has a skin-like finish that can be built up to go from light to medium coverage,” she said. However, when she needs extra coverage, she layers it with her Power Plush Longwear Concealer and her Natural Blur Powder Foundation.

For high-profile events like red carpets, Kylie opts for full glam, using her Power Plush Longwear Foundation alongside her powder foundation for a flawless finish. “I love that all our complexion products are really versatile, easily buildable, and blend into the skin seamlessly without being cakey, so they’re great to use together,” she added.

At 27, Kylie continues to influence beauty trends, proving that natural, glowing skin can be just as striking as full glam. Her shift towards a more understated look signals a broader trend in the beauty world—where skincare takes centre stage, and less is more.