Nowhere Bakery’s founders impress with healthy treats, secure investment

In an inspiring episode of ABC’s “Shark Tank,” Maurizio and Saphira Rasti, founders of Nowhere Bakery, captured the hearts and taste buds of the show’s investors with their unique and healthy bakery treats. Starting with just $400 in Costa Mesa, California, right before the COVID-19 pandemic in March 2020, the couple’s journey took a remarkable turn as they pitched their business on the popular TV show, ultimately securing an offer that valued their company at $1.6 million.

The Rastis’ products stood out because of their commitment to health and taste. Their cookies and brownies, free from dairy, eggs, gluten, soy, refined sugar, sugar alcohols, and paleo-friendly, received high praise from the investors. Shark Barbara Corcoran and Kevin O’Leary were particularly impressed, noting the products’ surprising deliciousness compared to other plant-based treats.

Despite initial concerns about profit margins and operational models from investor Kevin O’Leary, who suggested transitioning to a co-packer to enhance profitability, the Rastis remained steadfast in their commitment to quality control. Their dedication paid off when Barbara Corcoran offered them $200,000 for a 12.5% stake, aligning with their vision and valuing Nowhere Bakery at $1.6 million.

This deal signifies more than just financial investment; it represents a belief in the importance of maintaining the integrity and quality of food products, a sentiment echoed by Corcoran’s advice and the couple’s own values. As they prepare to expand their reach, the Rastis and Nowhere Bakery are set to take their health-conscious treats from “nowhere” to everywhere, demonstrating the potential for success with a focus on health, taste, and entrepreneurial spirit