Reform UK Chairman Zia Yusuf drives party growth, empowering grassroots and reshaping UK politics

Zia Yusuf, the visionary Chairman of Reform UK, is steering the party towards a promising future, with a clear strategy to challenge the political status quo. Appointed in July 2024, following Richard Tice’s departure, Yusuf is reshaping the party’s organisational structure and guiding its ambitious plans to become a leading force in UK politics. Before stepping into politics, Yusuf built an impressive career as a successful entrepreneur and financier. He co-founded Velocity Black, a luxury concierge service catering to high-net-worth individuals, which earned international recognition for its rapid growth and innovative services. Additionally, Yusuf’s background includes a distinguished role at Goldman Sachs as an Executive Director, where his expertise in finance and strategic management was honed.

Yusuf’s transition to politics was a natural progression, driven by his desire to make a real difference in the political landscape. Initially a major donor to Reform UK, he became deeply invested in the party’s mission, eventually aligning himself fully with its vision in August 2024. As Chairman, Yusuf’s leadership has already had a significant impact. Under his guidance, Reform UK has expanded its grassroots network, established 120 pilot branches, and trained 145 aspiring local leaders. This strong foundation positions the party for success in the upcoming local elections, with plans to field candidates in all 2,300 seats across the UK and aim for Welsh and Scottish assembly seats by 2026.

One of Yusuf’s core strategies is to create a party that resonates with voters disillusioned by traditional politics. His pragmatic approach focuses on empowering individuals at the local level and creating an inclusive, transparent political platform that addresses the concerns of everyday citizens. By strengthening the organisational capacity of Reform UK, Yusuf aims to build a robust network that can support the party’s long-term ambitions and provide voters with a genuine alternative to the establishment.

Yusuf’s reform strategy also includes fostering strong leadership at every level. His belief in the importance of grassroots engagement has led to extensive efforts to train and develop future political leaders. Reform UK’s increasing visibility and organisational strength are a testament to Yusuf’s ability to inspire and lead. His leadership is characterised by strategic thinking, discipline, and an unwavering focus on growth, all of which are propelling the party towards a brighter political future.

Public perception of Yusuf’s leadership has been overwhelmingly positive. He has attracted attention for his steadfast support of party leader Nigel Farage, and his clarifications on key political issues have helped broaden the party’s appeal. As Chairman, Yusuf remains committed to making Reform UK a force to be reckoned with, and his dynamic leadership continues to inspire both party members and the wider electorate.

Through his commitment and vision, Zia Yusuf has already made a lasting impact on Reform UK. His strategic direction, focus on local leadership, and emphasis on grassroots engagement are laying the groundwork for the party’s future success. With his entrepreneurial mindset and political savvy, Yusuf is poised to guide Reform UK to new heights and offer the UK electorate a strong, viable alternative to the current political options.