Millions ‘at risk’ as health chiefs launch measles jab campaign

Health officials are sounding the alarm as cases of Victorian disease measles among children continue to rise, prompting a new campaign to boost vaccination rates. Concerns have been raised as at least 650 people have already contracted measles since October, with more than three million children still not fully vaccinated.

The UK Health Security Agency (UKHSA) is set to launch a series of ad campaigns on TV and social media next week. The campaign will feature an emotional video clip of children urging parents to ensure their vaccinations are up to date.

Dr Vanessa Saliba from the UKHSA expressed concern over the declining vaccination rates, stating that Britain did not reach the World Health Organization’s target of 95% coverage for any vaccine last year. She warned that without adequate vaccination, there is a higher risk of outbreaks and children becoming seriously ill.

Cases of whooping cough have also reached a 10-year high, highlighting the importance of vaccination against preventable diseases. Dr Mary Ramsay attributed the rise in cases to complacency among parents and urged them to prioritize vaccination for their children.

The MMR (measles, mumps, and rubella) vaccine offers the best protection against these diseases and is free on the NHS. Health officials emphasize that vaccination is crucial to prevent serious illnesses and protect public health.

The campaign aims to raise awareness and encourage parents to ensure their children are fully vaccinated against these diseases. It serves as a reminder of the importance of vaccination in preventing outbreaks and protecting vulnerable individuals from serious illness