TikTok duo joins forces with Cetaphil after alleged content plagiarism dispute

A TikTok duo, Shannon Mbabazi and her stepfather, found themselves in an unexpected turn of events after accusing skincare brand Cetaphil of stealing their content for a Super Bowl advertisement. The duo’s video, which featured Shannon applying makeup while her stepfather shared sports stats, was compared to Cetaphil’s commercial depicting a father and daughter bonding over the Super Bowl.

The controversy arose when Shannon and her stepfather claimed that Cetaphil’s ad mirrored their original TikTok video, prompting them to call out the brand on social media. In response, Cetaphil reached out to the duo and offered them a partnership, welcoming them to the “Cetaphil Creator Fam.”

The original TikTok video by Shannon and her stepfather showcased their unique way of bonding over sports and pop culture, including updates on Taylor Swift and Travis Kelce. Despite the initial dispute, the duo is now collaborating with Cetaphil, turning a contentious situation into a positive partnership.

The resolution highlights the power of social media in addressing grievances and fostering positive outcomes, as Shannon and her stepfather have now joined forces with the brand that they initially accused of idea theft.