Samsung’s February 25 event to unveil Galaxy S26 lineup

The countdown has begun. Samsung’s Galaxy Unpacked event is happening on Wednesday, February 25, in San Francisco, where we’ll probably get our first glimpse at the company’s Galaxy S26 lineup.

This year’s event is happening nearly a month later than in previous years, but it’ll no doubt set the tone for all other major phone releases this year.

All eyes are on the flagship model, the Galaxy S26 Ultra, which rumours indicate will have some notable hardware upgrades, like a new Privacy Display that’s unlike anything seen before.

But that’s not all. We also expect to get more details about the Galaxy S26 and S26 Plus. One of the biggest questions surrounding them is which processor they’ll use. Due to rising component costs, Samsung could be forced to ditch Qualcomm in favour of its own Exynos 2600 chips to save on costs. There’s also the matter of what they’ll all end up costing, as reports hint at potential price hikes.

When is Galaxy Unpacked?

It’s slated to kick off at 10 a.m. PT / 1 p.m. ET / 6 p.m. GMT on February 25.

Samsung shared the official date on February 10, 2026.

How to watch Galaxy Unpacked 2026

In addition to our live blog, you can tune into the official livestream to watch the event as it unfolds. Along with Samsung’s YouTube channel, the show will be available to stream on Samsung.com and the Samsung Newsroom.

Galaxy Unpacked 2026: What to expect

Samsung has consistently used its first Galaxy Unpacked event of the year to introduce its latest flagship phones, but we also expect to hear about the software they’ll be running, new AI features, and perhaps other devices.

Here’s everything we expect to learn more about at Galaxy Unpacked 2026:

Galaxy S26: Samsung’s entry-level flagship is tipped to feature a larger and brighter 6.3-inch display.

Galaxy S26 Plus: The “middle child” of the group should be similar to the standard S26, though it will likely pack a larger 6.7-inch AMOLED screen and a 4,900 mAh battery.

Galaxy S26 Ultra: Anticipation is high for this flagship model, especially with reports of a wider aperture for its main camera, a never-before-seen “Privacy Display,” and potentially exclusive software features.

Galaxy S26 Edge: While this one may be a long shot, Samsung could surprise us with a teaser of some kind.

One UI 8.5: Samsung’s latest software is expected to be packed with changes, including expanded generative AI capabilities and refreshed system animations.

Galaxy Buds 4 and 4 Pro: Samsung’s wireless earbuds are rumoured for an announcement, with a significant redesign reportedly on tap for the Galaxy Buds 4 Pro.

Galaxy AI: Samsung has been teasing new AI-assisted tricks that bring big camera improvements, but we’re also hoping to see more robust productivity tools.