Nothing confirms the launch date for Phone 3a series; hints at the “milestone” Phone 3 arriving soon

In an eagerly anticipated announcement, Nothing has confirmed that its midrange Phone 3a Series will launch on March 4, 2025, at 5 am ET. The company’s recent quarterly update video offered insights into the device, along with a glimpse into its broader plans for 2025.

During the update, Nothing’s co-founder Akis Evangelidis revealed that the Phone 3a Series is aimed at tech enthusiasts who prioritise user experience over cutting-edge specs. He explained that while some buyers look for the latest processors and innovations, the a Series phones are designed for those who want excellent technology at a more accessible price point, with an emphasis on usability.

The “Phone 3a Series” marks the brand’s next step in its strategy to cater to a diverse range of users, and Nothing has even opened sign-ups at nothing.tech for those keen to stay informed about the device’s launch. The series’ release is set to coincide with MWC 2025, adding to the excitement surrounding its debut.

Although the main focus of the update was the Phone 3a, Evangelidis also offered a tantalising teaser about the flagship Phone 3. While details were scarce, he assured that the Phone 3 would be a “milestone” device for the company, suggesting significant innovations and advancements. Fans of Nothing are eagerly awaiting further information, especially as the company prepares to unveil what it calls a groundbreaking product in 2025.

Alongside the announcement, Nothing shared that it had reached $1 billion in lifetime revenue as of January 2025, a figure that underscores the brand’s rapid success since its inception in October 2020. Notably, more than half of that revenue has been generated in the past year alone, marking a strong performance in 2024. Tim Holbrow, the company’s financial officer, expressed satisfaction with the progress, indicating that the revenue trajectory aligned perfectly with Nothing’s goals.

The launch of the Phone 3a Series in March is expected to set the stage for an exciting year for the brand, with the flagship Phone 3 likely to draw even more attention as its release date approaches.