Meghan Markle targets Princess Beatrice and Princess Eugenie to back her lifestyle brand as she aims to gather support from within the royal family

Meghan Markle is focusing on Princess Beatrice and Princess Eugenie as potential allies to support her brand and has encouraged Prince Harry to reach out to them, according to an insider. Despite the ongoing royal feud, the Princesses of York have maintained contact with the Duke and Duchess of Sussex since their move to the US in 2020.

Eugenie, the first royal to meet Meghan when she started dating Harry, highlights the close relationship between the Sussexes and the Yorks. Meghan now seeks to leverage this friendship to enhance her brand’s image.

The Duchess of Sussex soft-launched her lifestyle brand, American Riviera Orchard, in March and has since introduced products like strawberry jam, raspberry jam, and dog biscuits. The full range of products is expected to be available by the end of 2024.

However, Meghan aims to gather more support before the brand’s official launch and relies on Prince Harry’s allies within the Royal Family. The insider revealed, “Meghan is looking for support wherever she can get it.” The source added that Princess Eugenie and Princess Beatrice are at the top of her list, and she even hopes to get King Charles’s approval.

Analysis:

Political:

Meghan Markle’s strategy to involve Princess Beatrice and Princess Eugenie in supporting her lifestyle brand demonstrates the intersection of personal relationships and public influence within the Royal Family. This move can be seen as a political manoeuvre to strengthen her position and brand by leveraging royal connections. The potential involvement of the York princesses may also soften public perceptions of Meghan and Harry, amid their ongoing rift with other senior royals.

Social:

The pursuit of support from Princess Beatrice and Princess Eugenie reflects societal trends where personal relationships and networks significantly impact business ventures and public image. This situation underscores the enduring influence of the Royal Family in contemporary society, where even distant connections can enhance credibility and appeal. Meghan’s efforts to secure backing from within the Firm also highlight the social dynamics and complexities within royal circles, particularly in the context of the Sussexes’ departure from royal duties.

Racial:

Meghan Markle’s efforts to garner support from the York princesses can be seen as part of a broader narrative about racial dynamics within the Royal Family. As the first biracial member of the British royal family, Meghan’s experiences and her attempts to navigate and leverage her position underscore ongoing discussions about race, inclusion, and representation within historically exclusive institutions. The potential alliance with Beatrice and Eugenie could signal a move towards greater inclusivity and support within the royal establishment.

Gender:

This initiative by Meghan Markle highlights the role of women in leadership and entrepreneurship. By seeking support from Princess Beatrice and Princess Eugenie, Meghan emphasizes the importance of female solidarity and collaboration. This move also challenges traditional gender roles within the Royal Family, positioning women as key influencers and decision-makers in both personal and professional realms. Meghan’s brand, focusing on lifestyle products, aligns with the increasing prominence of women-led businesses and the growing market for products that resonate with female consumers.

Economical:

From an economic perspective, Meghan Markle’s strategy to involve royal connections in her brand’s promotion can significantly impact its market success. The endorsement from Princess Beatrice and Princess Eugenie could attract considerable media attention and consumer interest, boosting sales and brand visibility. The association with the Royal Family adds a layer of prestige and authenticity to the brand, potentially leading to increased revenue and market share. Additionally, the success of Meghan’s brand can contribute to the broader economy by creating jobs, stimulating demand for related products, and supporting charitable initiatives through potential philanthropic collaborations.