Meghan Markle’s new lifestyle brand hits turbulence after overselling limited-edition honey jars.

Meghan Markle’s highly anticipated lifestyle brand launch has hit a snag, with furious customers demanding answers after a major oversell left them without their promised products.

The Duchess of Sussex, 43, launched her “As Ever” lifestyle range last week to intense fanfare, but it was one item in particular—her Limited-Edition Honey—that caused a stir.

Within minutes of the website going live, the product had completely sold out. But not before customers were allowed to purchase items that were, in reality, no longer in stock.

Cue the chaos.

Meghan’s team was swiftly forced into damage control mode, issuing mass apology emails to disappointed buyers who thought they had secured the golden jar.

“The excitement created a volume of traffic on the site that even we couldn’t have anticipated (with everything selling out in an hour),” read a message from the brand.

“The orders were happening so quickly that the backend of the site didn’t have a chance to keep up. The Limited-Edition Honey that you purchased was, unfortunately, already sold out.”

The company offered a peace offering: a replacement item of the customer’s choosing and promises to restock the beloved honey as soon as possible.

But it was a personal note from Meghan Markle herself that accompanied the email which stirred further interest—and emotion.

“Dear friend, My goodness, what a whirlwind this week has been! Thank you so much for the support. It really means so much to me,” Meghan began in the message, shared by numerous users on social media.

“I was so sorry to hear about what happened with your order, and that due to overselling we are not able to get you the Limited-Edition Honey. Please know the team worked very hard in every department, and felt just as sad when we learned what had happened.”

While Meghan’s heartfelt apology may soothe some of the sting, others aren’t quite so forgiving.

“I was excited to support her brand, but this felt sloppy and poorly managed,” one customer posted on X. “No one likes being told they bought something that doesn’t exist.”

Another wrote, “If Meghan really wants to make this right, they should’ve paused orders instead of letting people get disappointed.”

The brand’s popularity clearly caught even insiders off guard, with Meghan’s name power creating overwhelming demand. But some marketing experts believe the launch should have been better prepared to handle the volume.

“You don’t launch a product with the Duchess of Sussex’s name behind it and not expect a stampede,” said brand consultant Dana Rhodes. “This was a textbook case of underestimating your own success.”

Still, the incident hasn’t derailed all support. Loyal fans flooded the Duchess’s social media with messages of encouragement, praising the transparency and direct response.

“As Ever” remains one of the most buzzed-about lifestyle launches of the year, and despite the hiccup, its first wave of products has proven Meghan still has star power that sells—fast.

Now, all eyes are on how she handles the relaunch—and whether the honey hype lives up to the frenzy.