New Transatlantic collaboration between Liverpool FC and LeBron James showcases a blend of iconic sports fashion
In an electrifying fusion of sports culture, Liverpool FC and basketball legend LeBron James present the eagerly awaited ‘LFC x LeBron: Chapter 2’ collection, marking the second chapter in their collaborative journey.
The latest offering, launched today, builds upon the success of last year’s capsule collection, seamlessly blending classic basketball aesthetics with contemporary football styles, all curated in a sleek black, blue, and gold colour scheme.
Embed from Getty ImagesFeaturing a range of apparel, the collection includes a black short-sleeve stadium jersey, basketball jersey and shorts, football jacket, and T-shirts. Highlighting details such as ‘You’ll Never Walk Alone’ for LFC and LeBron’s motivational mantra, ‘Strive for Greatness,’ the pieces exude a sense of unity and determination.
A standout piece in the collection is the LFC x LeBron Nike NXXT Gen Amplified trainers, boasting an Akron-inspired sole paying homage to LeBron’s roots, coupled with AirZoom cushioning for enhanced performance.
Campaign visuals for the collection, led by LeBron himself, alongside Liverpool players including Alisson Becker, Andy Robertson, Missy Bo Kearns, Taylor Hinds, and men’s captain Virgil van Dijk, capture the essence of athletic prowess and style.
Front and center in this campaign are LeBron and Van Dijk, with promotional displays set to adorn iconic locations such as the Kop, Niketown London, as well as prominent spots in Los Angeles and New York City.
Expressing his excitement about the collaboration, Liverpool captain Virgil van Dijk commented, “It’s great to have worked together alongside LeBron to launch this collaboration. I’m excited for everyone to see what we’ve created.”
Echoing this sentiment, Taylor Hinds added, “It’s another great collaboration between LFC and LBJ. It’s a nice mix of basketball and football fits.”
Experience the dynamic blend of sports fashion with the ‘LFC x LeBron: Chapter 2’ collection, available now for enthusiasts and fans alike.
