The iPhone pocket, a collaboration between Issey Miyake and Apple, offers a stylish and versatile new way to carry your iPhone and everyday essentials
Apple and ISSEY MIYAKE have once again joined forces to create something extraordinary with the release of the iPhone Pocket. This innovative new product, launching on November 14, 2025, is more than just a holder for your iPhone; it’s a statement of design and functionality, blending the art of fashion with cutting-edge technology.
Crafted with meticulous attention to detail, iPhone Pocket features a 3D-knitted construction that reflects the genius of ISSEY MIYAKE’s iconic pleating techniques. Designed as an extra pocket for your iPhone and other daily essentials, it offers an elegant way to carry your device while allowing a peek at the screen through its soft, ribbed fabric.
The inspiration behind iPhone Pocket comes from ISSEY MIYAKE’s philosophy of “a piece of cloth,” a simple, utilitarian approach to fashion that’s been reinterpreted in this accessory to enhance both style and practicality. Yoshiyuki Miyamae, design director at MIYAKE DESIGN STUDIO, shared that the product “explores the joy of wearing an iPhone your own way,” giving users the freedom to express their personal style through a subtle, modern design.
The iPhone Pocket will be available in two designs: a short strap version and a long strap version. The short strap design comes in a range of playful colours: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black, while the long strap design offers more muted tones: sapphire, cinnamon, and black. Whether worn around the neck, hung from a bag, or simply carried by hand, iPhone Pocket offers versatility and flair.
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Molly Anderson, Apple’s vice president of Industrial Design, explained the thought behind the colour palette: “The colours were designed to match all our iPhone models and allow users to personalise their combination. Its recognisable silhouette offers a beautiful way to carry your iPhone, AirPods, and other everyday items.”
In a first for the two brands, both Red Bull Racing and Racing Bulls will showcase their 2026 car liveries at an exclusive event in Detroit, marking a new era in collaboration with a power unit featuring a 50/50 split between electrical and combustion power, as well as sustainable fuel. These innovations will drive Apple’s push toward high-quality design in both technology and fashion accessories.
The iPhone Pocket was also developed in collaboration with the Apple Design Studio, with a shared vision for a functional and aesthetically pleasing accessory. Its striking design is a result of rigorous research and development carried out in Japan, melding technology with the philosophy of pleated fabrics that ISSEY MIYAKE is renowned for.
At a retail price of $149.95 for the short strap version and $229.95 for the long strap design, iPhone Pocket is positioned as a premium accessory that combines artistry with everyday practicality. Available starting Friday, November 14, it will be sold at select Apple Store locations and on apple.com in several countries, including the U.S., Japan, Italy, France, and the UK.
Whether you’re a fashion-forward individual or someone who values function, the iPhone Pocket is designed to enhance your daily life in a way that feels personal, unique, and distinctly stylish. Ready to be a part of the next generation of wearable tech? The future of iPhone accessories is here, and it’s beautiful.