Public beta testers can now experience Apple’s latest features, including AI integrations and a revamped home screen, ahead of the official release
On July 15, 2024, Apple released the first public betas of iOS 18 and iPadOS 18, allowing general users to explore the new features introduced at the Worldwide Developers Conference (WWDC) in June. This follows three developer betas and includes all the updates from the third developer beta.
Public beta testers enrolled in Apple’s beta program can download the iOS 18 and iPadOS 18 updates by navigating to the Settings app, selecting General, and then Software Update to choose the iOS 18 Public Beta option. It is recommended to install the beta on a secondary device or back up the current system due to potential bugs and performance issues.
iOS 18 introduces Apple Intelligence, integrating advanced AI features into the operating system. Although not all functionalities are live in the beta, users can look forward to Writing Tools for text editing, Image Playground for generating custom images, Genmoji for creating personalized emojis, and an overhauled Siri. These features will be available exclusively on iPhone 15 Pro models and M-series iPads.
The update also brings a redesigned Home Screen, allowing users to rearrange app icons and widgets freely. New customization options include a tint option and darker colours for Dark Mode. The revamped Control Center now features a Controls Gallery for personalized settings, multiple pages for grouping related controls, and customizable sizes. Additionally, the Flashlight and Camera icons on the Lock Screen can be replaced, and Control Center options can be configured for the iPhone 15 Pro Action Button.
In the Messages app, users can schedule texts, use any emoji for the Tapback feature, and send messages via satellite. The app also supports text effects and formatting options like bold and italic. For messages with Android users, Apple now supports RCS, ensuring smooth image and file transfers, typing indicators, read receipts, and Wi-Fi texting.
Safari in iOS 18 can summarize webpages and highlight important information at a glance. The Photos app has been revamped to prioritize showcasing the best photos, and a dedicated Passwords app simplifies access to saved passwords and logins. Users can now lock any app using Face ID or Touch ID.
These highlights represent just a fraction of the new features in iOS 18 and iPadOS 18. For a comprehensive overview, refer to the iOS 18 and iPadOS 18 roundups.
Analysis
Political
The release of iOS 18 and iPadOS 18 public betas reflects Apple’s commitment to maintaining its leadership in the tech industry. By integrating advanced AI features and enhancing user customization, Apple continues to set the standard for mobile operating systems. This move also positions Apple as a key player in the ongoing debate over data privacy and user security, as the company emphasizes secure and user-friendly AI integrations.
Social
Socially, the new updates in iOS 18 and iPadOS 18 are poised to enhance digital communication and personalization. Features like customizable Home Screens, advanced messaging options, and AI-driven tools cater to the evolving needs of users, promoting a more connected and efficient digital lifestyle. The emphasis on personalization and user control reflects broader societal trends towards customization and individual expression in technology.
Racial
Apple’s focus on inclusivity is evident in the diverse range of new features in iOS 18 and iPadOS 18. The introduction of Genmoji, which allows users to create custom emojis, can cater to a wide array of cultural and racial identities, promoting representation and inclusivity. By enabling users to reflect their own identities through technology, Apple supports a more inclusive digital environment.
Gender
The enhanced personalization features in iOS 18 and iPadOS 18, such as customizable Control Center and app locking with Face ID or Touch ID, empower users of all genders to tailor their devices to their preferences and enhance their security. These updates promote gender equality by ensuring that technology adapts to individual needs and preferences, regardless of gender.
Economical
Economically, the release of the iOS 18 and iPadOS 18 public betas could drive significant consumer interest and engagement, potentially boosting Apple’s market share and revenue. The advanced AI features and improved user experience may attract new customers and encourage existing users to upgrade their devices. Additionally, the public beta program can generate valuable user feedback, allowing Apple to refine the software before its official release, thus enhancing overall product quality and customer satisfaction.
