Supermarket advises mums to “put their feet up” instead of shopping

In a heartwarming gesture for Mother’s Day, Iceland has taken an unconventional approach by urging mothers across the UK to steer clear of its stores. The supermarket chain, known for its catchphrase “that’s why mums go to Iceland,” has called for a pause in its tradition, asking mums to enjoy a day of relaxation instead.

The announcement, shared on Facebook, playfully bans mums from visiting Iceland or The Food Warehouse stores on Sunday, March 10th, in celebration of Mother’s Day. The post aims to honour the hard work and dedication of mothers by encouraging them to “put their feet up” and enjoy a well-deserved break.

Iceland’s message has resonated with many, sparking a mix of humour and appreciation among its Facebook followers. Comments ranged from applauding the sentiment to sharing personal plans for the day, with Iceland even making light exceptions for those in need of emergency supplies, such as Yorkshire puddings or ice cream.

While the supermarket’s initiative has been met with praise, it also highlights the everyday challenges faced by mothers, including those who must work or fulfil shopping duties regardless of the holiday. Iceland’s playful ban has opened up discussions about the realities of motherhood, with many sharing their appreciation for the recognition of their efforts.

This Mother’s Day, Iceland’s campaign serves as a reminder of the importance of acknowledging and celebrating the tireless contributions of mothers. While not all mums may be able to take the day off, Iceland’s gesture has brought a smile to many, offering a light-hearted take on the holiday dedicated to honouring mothers everywhere.