European expansion marks significant milestone for the brand

Haus Labs by Lady Gaga, following its successful launch in the UK last year, is now making its European debut across 12 countries in the European Union (EU), exclusively with Sephora. As of March 26, 2024, customers in France, Italy, Spain, Portugal, Sweden, Denmark, and Germany can purchase Haus Labs products both in-store and online. Additionally, the brand is available online in Switzerland, Greece, Romania, Poland, and the Czech Republic.

The extensive product range includes popular items like the HausTech Powered Triclone Skin Tech Foundation, boasting 51 shades across 6 shade families, and the Triclone Skin Tech Hydrating and Depuffing Concealer, offered in 31 shades. Also featured are the Bio-Radiant Gel-Powder Highlighter the newly launched PhD Hybrid Nourishing Lip Oil and PhD Hybrid Plumping Lip Glaze.

Ben Jones, CEO of Haus Labs by Lady Gaga, emphasized the significance of the European launch, stating, “Europe is a critical milestone for Haus Labs by Lady Gaga. We are honoured to be exclusive with the global retail powerhouse, Sephora. With the launch of Sephora App previews across Europe, we begin the march toward taking our brand to the world on March 26th. We will enable new consumers to see, touch and feel our products at Sephora, showing them that Haus Labs by Lady Gaga is a leader at the forefront of Art, Science, Beauty and Technology