Alum Bay, nestled on the picturesque Isle of Wight in the UK, has been making waves for its extraordinary approach to beach access – a chairlift ride offering breathtaking views of the surrounding landscape. This charming destination is renowned for its multicoloured cliffs, sculpted over time by the majestic chalk stacks that dot the coastline.

Stretching along the shoreline is a beautiful pebble beach, often hailed as one of the most scenic spots on the entire island. The crystal-clear, azure waters of Alum Bay are a magnet for families, offering not only the opportunity to spot fish and marine life beneath the surface but also a safe environment for paddling.

However, the undisputed highlight of Alum Bay is the iconic Needles chairlift, which has been ferrying tourists up and down the cliffs for an impressive 50 years, having opened its doors in 1973. This thrilling 10-minute journey has transported over 14 million visitors during its existence and provides an effortless way to reach the beach for those who wish to avoid a strenuous hike.

The official Needles Landmark Attraction website proudly boasts, “Always a firm favourite with our visitors, the iconic Needles Chairlift is the best way to see the Isle of Wight’s most famous landmark. Start your day with a delightful trip from the top of the Alum Bay cliffs down to the beach below and experience spectacular views of the picturesque Needles Rocks and Lighthouse, as well as the multi-coloured sand cliffs of Alum Bay and the stunning turquoise waters beyond.”

Tickets for the Needles Landmark chairlift are a mere £4, and the attraction reopens at Easter. For those who prefer an alternative route, there is the option to descend to the beach via a staircase. Additionally, you can embark on a boat trip from the beach to the Needles Rocks and Lighthouse, with the 25-minute voyage priced at £5-£8.

Tourists have been effusive in their praise of the chairlift, with some sharing their experiences on social media. One visitor exclaimed, “Did this 2 days ago with my 9 and 6-year-old. They loved it.” While another simply stated, “This is so epic.”

Close by, you’ll find a delightful tea room and shops, including the Sand Shop where you can fill a bottle with Alum Bay sands, shaped in unique and intriguing patterns. However, taking sand from the beach is strictly prohibited due to the area’s designation as a West High Down Site of Special Scientific Interest.

For those who prefer to stay on the clifftops, there’s an amusement park to explore. The park offers a range of fairground rides, including a Carousel, tea cups, and crazy golf, making it an ideal family outing. Operating from April to October, it’s the perfect way to round off your visit to this enchanting coastal gem.

Alum Bay stands as a testament to the natural beauty and charm of the UK’s coastal treasures, drawing comparisons to far-off fairytales and exotic destinations. It’s a must-visit for anyone seeking a memorable beach experience with a touch of adventure.