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Ali G: Who Iz I? is on Prime Video now, rated 15 with one cut.
Sacha Baron Cohen’s first Ali G film since Ali G Indahouse in 2002.
Yes, there’s a new Ali G movie. Ali G: Who Iz I? opened in UK cinemas on Friday 23 October 2026, 24 years after Ali G Indahouse, and landed on Prime Video on Wednesday 28 October. It’s the first film Sacha Baron Cohen has directed himself.
If you searched for Ali G: Who Is I, it’s the same film, and the title is spelled with a z. The Ali G: Who Iz I? age rating is 15, not 18, and the UK version has one cut. It’s included with Prime rather than sold as a rental, it took £1.3m on its opening weekend in the UK and Ireland, and reviews are mixed to poor. Here’s what to know before you press play, including a parents guide.
Quick look
- In the UKRated 15 by the BBFC, with one cut
- In IrelandRated 16
- In the USRated R
- WhyStrong sex references, crude humour, language and discrimination
- NudityButtock nudity and a brief, partial glimpse of a man’s genitals
- Watch it onPrime Video, included with Prime. It isn’t on Netflix
What age rating is Ali G: Who Iz I?
Ali G: Who Iz I? is rated 15, so it’s not an 18. The BBFC gave it a 15 for “strong sex references, crude humour, language, discrimination”, and its Prime Video page in the UK carries the same 15 rating.
Dots as marked on the BBFC’s content advice. The more that are filled, the more strongly that theme features.
The BBFC classified the film on 16 October, with a running time of 88 minutes 45 seconds.
What is Ali G: Who Iz I? rated in Ireland and the US?
It’s a 16 in Ireland, one year higher than the UK’s 15, and an R in the US, where under 17s need a parent or guardian with them.
- UK15 from the BBFC, for strong sex references, crude humour, language and discrimination, with one cut.
- Ireland16 from the Irish Film Classification Office, as shown on Entertainment.ie’s listing.
- USR from the Motion Picture Association, for crude and sexual content, graphic nudity, language and drug use, according to The Numbers.
The UK, Irish and US boards each set their own rating, so the same film can land on a different age in each country.
Ali G: Who Iz I? parents guide: what’s in it?
It isn’t suitable for anyone under 15. The rating is mainly for crude sex jokes, strong language and discriminatory humour, not violence, which the BBFC calls moderate and infrequent.
- SexScenes of simulated masturbation, and crude jokes and visual gags about sex, private parts, porn and fetishes.
- LanguageStrong language, including the f-word, plus a long list of milder swearing.
- DiscriminationThe film plays discriminatory behaviour for laughs, with racist and anti-gay jokes, Holocaust references, references to violence against immigrants and several slurs.
- Rude humourIn a comic scene, a character has sex with someone who is intoxicated. There are also references to sexual violence and child abuse.
- DrugsMarijuana use, drug references and drug dealing.
- NudityButtock nudity and a brief, partial glimpse of a man’s genitals, not in a sexual context.
- ViolenceModerate and infrequent.
- Flashing imagesThese may affect viewers with photosensitive epilepsy.
Summarised from the BBFC’s content advice for the cinema release.
Under the BBFC’s rules, nobody under 15 can see a 15 film in a cinema. At home it’s down to you. Now that it’s on Prime Video, a younger teenager on a shared account can start it as easily as anything else, unless you’ve used Prime Video’s parental controls to put a PIN on titles above a chosen age.
When is the new Ali G movie coming out?
It’s out now. Ali G: Who Iz I? opened in UK cinemas on Friday 23 October 2026 and arrived on Prime Video on Wednesday 28 October.
It opened third at the UK and Ireland box office, taking £1.3m from 458 cinemas over the weekend of 23 to 25 October, Screen Daily reported, behind Ghosts: The Possession of Button House and Clayface. Screen ranks it the sixth best comedy opening of the year in the UK and Ireland, but that’s well short of Ali G Indahouse, which opened with £3.2m in 2002.
Its cinema run didn’t last. A week later it was out of the UK and Ireland top 15 altogether, in the chart the Film Distributors’ Association published on Monday 2 November.
In the US, Amazon MGM Studios billed the cinema run as “one weekend only”, and it didn’t report the film’s takings at all, AP reported on Sunday 25 October. In Australia it opened seventh with $430,000, according to Variety Australia.
Where can you watch Ali G: Who Iz I? in the UK?
On Prime Video, where it’s included with a Prime subscription. Its cinema run was short, so check your local cinema if you want to see it on a big screen.
Streaming from Wednesday 28 October. It’s included with Prime, so there’s no separate rental or purchase. Amazon’s listing offers a 30-day free trial, then £7.99 a month.
Amazon billed it as one weekend only. Some UK and Irish cinemas kept it for a second weekend, but it then dropped out of the UK and Ireland top 15. Picturehouse said in August it had no plans to show it, so check your local cinema before you travel.
It’s an Amazon MGM Studios film, so it’s on Prime Video, not Netflix.
Is Ali G on Netflix?
No. Ali G: Who Iz I? is on Prime Video, not Netflix, and Ali G Indahouse isn’t on Netflix in the UK either.
Ali G Indahouse is streaming on Prime Video in the UK as well, and you can rent it from £2.49 or buy it for £5.99, according to JustWatch. So if you have Prime, you can watch both films back to back.
Is the new Ali G movie banned?
No. Ali G: Who Iz I? is rated 15, it had a UK cinema release and it’s on Prime Video, but the UK version has been cut.
The BBFC lists one cut, made “in accordance with BBFC Guidelines, policy, and the Protection of Children Act 1978”.
That law bans indecent images of anyone under 18, and the BBFC notes that it doesn’t allow context to be taken into account. The BBFC told LADbible on 23 October that the cut covers one image it judged “potentially vulnerable to prosecution” under the Act, and the image has been blurred. It hasn’t said which scene it comes from.
The “banned” talk comes from a campaign urging UK cinemas to drop the film, and from Picturehouse saying it had no plans to screen it.
Who is in the new Ali G movie?
Sacha Baron Cohen plays Ali G and Morgana Robinson plays his girlfriend Julie. The BBFC also lists Stewart Rodeheaver.
In the BBFC’s summary, Ali G heads to America to restart his career after finding out Julie is eight months pregnant. Kellie Bright played Julie in Ali G Indahouse.
Like the Borat films, it’s a mockumentary, so much of it plays out with members of the public who didn’t know what they were walking into. Baron Cohen wrote it with a team including Borat writers Anthony Hines, Peter Baynham and Dan Mazer.
Is Ali G: Who Iz I? any good?
The reviews of Ali G: Who Iz I? are mixed to poor. On Thursday 5 November 2026 it had 41% on Rotten Tomatoes from 37 reviews, and a Metacritic score of 37 out of 100 from 15 reviews, which the site classes as generally unfavourable.
Rotten Tomatoes’ critics consensus says Baron Cohen is going back to familiar material and getting less out of it. Viewers are a little kinder: its Rotten Tomatoes audience score, the Popcornmeter, is 60% from more than 250 ratings.
UK critics are split. The Arts Desk’s Nick Hasted gave it three stars, finding it a sharp satire of American political extremism even though the early gags are patchier. The Times’ Ed Potton was also positive, despite calling the plot flimsy. Empire‘s Helen O’Hara was less kind: “long stretches of this film simply aren’t terribly funny.” Empire did single out a startling final act.
In the US, The Hollywood Reporter found it as boring in places as it is funny in others, while Variety’s Owen Gleiberman felt it was not as timely as it believes. Where the praise comes, it’s for Baron Cohen’s quick improvising.
What happened when Ali G went to Wimbledon?
Ali G turned up in character at the Wimbledon men’s final on Sunday 12 July 2026, in a tracksuit printed “Official Ganja Dealer”, and was challenged by security.
Clips went up on Ali G’s official Instagram, as Chortle reported at the time. In a recent appearance on The Tonight Show Starring Jimmy Fallon, Baron Cohen said he’d been thrown out. It hasn’t been confirmed whether any Wimbledon footage made the finished film.
How the secret film came out
- July 2025
Baron Cohen is reported filming in character at an Oxfordshire zoo.
- 7 July 2026
Reports reveal he has shot a new Ali G film in secret.
- 12 July 2026
Ali G turns up at the Wimbledon men’s final.
- 22 July 2026
The title, Who Iz I?, and an October release are confirmed.
- 25 August 2026
The trailer lands, and calls for a cinema boycott follow within days.
- 16 October 2026
The BBFC rates it 15, with one cut.
- 22 October 2026
The first reviews land, and critics are split.
- 23 October 2026
It opens in UK cinemas.
- 25 October 2026
It opens third in the UK and Ireland with £1.3m, while Amazon declines to report its US takings.
- 28 October 2026
It lands on Prime Video.
- 2 November 2026
After its second weekend, it drops out of the UK and Ireland top 15.
Why is there a backlash against the new Ali G movie?
Campaigners say Ali G is a racist caricature. Sacha Baron Cohen says the character exists to expose prejudice.
- NewsCord, a media-monitoring group, says the satire is “a cover for enforcing racist stereotypes”.
- Supporters sent more than 27,000 emails to UK cinema chains, NME reported in August.
- Picturehouse told Metro it had no plans to screen the film on release.
- He argues the prejudices his characters are built to expose have got worse, not better, which is why he brought Ali G back.
- He told The Hollywood Reporter: “I’m not surprised that prominent Jews are being targeted.”
- When he shared the trailer, he joked that he was playing it safe by bringing the character back.
Is this Sacha Baron Cohen’s last prank film?
He says so. Sacha Baron Cohen told The Hollywood Reporter that Ali G: Who Iz I? will be his last film of this kind, citing the threats he has faced.
He has already ruled out a Borat 3, and his other 2026 film, Ladies First with Rosamund Pike, went to Netflix in May. So if this is the end of the secret-camera era, it ends where it started, with Ali G.
Watch the Ali G: Who Iz I? trailer
Official trailer from Sony Pictures Releasing UK.
Ali G: Who Iz I? questions
Is Ali G: Who Iz I? an 18?
No. Its age rating is 15 in the UK, 16 in Ireland and R in the US.
Can a 14-year-old watch Ali G: Who Iz I?
Not in a UK cinema, where it’s 15 and over only. At home it’s your call, but the BBFC says it isn’t suitable for anyone under 15.
Is there nudity in Ali G: Who Iz I?
Yes, briefly. The BBFC lists buttock nudity and a brief, partial glimpse of a man’s genitals.
Are there sex scenes in Ali G: Who Iz I?
There are scenes of simulated masturbation and a lot of crude sex jokes, the BBFC says.
Is Ali G: Who Iz I? free on Prime Video?
It’s included with a Prime subscription, so there’s no extra rental fee.
How long is Ali G: Who Iz I?
89 minutes. The BBFC lists it at 88 minutes 45 seconds.