Jaguar’s futuristic Type 00 concept makes waves at Paris Fashion Week, flaunting new ultramarine paint.
Jaguar isn’t playing by the old rules anymore. The Type 00 concept, arguably the most controversial and widely discussed car of 2024, just made another headline-grabbing appearance—this time at Paris Fashion Week. Freshly repainted in Ultramarine and with actor Barry Keoghan making a dramatic exit from its sleek interior, the futuristic Jaguar stole the spotlight from the runway itself.
For those who thought Jaguar’s big, bold, all-electric vision for its future was just a concept car gimmick, think again. The British marque is keeping the momentum going, parading the Type 00 through the world’s trendiest events in a bid to cement its reinvention. After a controversial debut last year, followed by a high-profile showcase at the Miami Art Fair, the concept has now landed in Paris—proof that Jaguar is laser-focused on appealing to a new kind of luxury buyer.
The biggest update? That stunning Ultramarine paint job. Jaguar has a history of making blue work—think XJR, F-Pace, even the legendary XJ220—and the Type 00 is no exception. The deep, rich hue only enhances its striking proportions, reinforcing the car’s cutting-edge yet unmistakably Jaguar presence.
Keoghan’s appearance behind the wheel added an extra layer of cinematic flair to the moment. And just in case there wasn’t already enough to talk about, Jaguar threw in an unexpected design flex: a sliding boot mechanism to hold the actor’s jacket. A minor detail, maybe, but one that fits perfectly into the brand’s new era of exclusivity, drama, and innovation.
Beyond the aesthetics, Jaguar has bigger plans for the Type 00. While this Paris Fashion Week teaser doesn’t reveal anything mechanical, the brand has confirmed that prototypes are already being tested, with an official production model expected to be unveiled later this year. The presence of the Type 00 at yet another non-automotive event underscores Jaguar’s ambition to position itself at the intersection of luxury, fashion, and culture—a space typically dominated by the likes of Bentley, Rolls-Royce, and even Ferrari’s high-end GTs.
Of course, not everyone is convinced by Jaguar’s bold new direction. The Type 00’s radical styling and departure from traditional Jaguar cues have sparked heated debate among enthusiasts. But if the brand’s strategy is to get people talking, it’s undeniably working. Whether at art fairs, luxury fashion events, or soon, showroom floors, the Type 00 is refusing to be ignored.
For now, Jaguar is keeping things under wraps when it comes to performance, powertrains, and final production details. But with publicity stunts like this, it’s clear that the Type 00 is more than just a pretty concept—it’s Jaguar’s future, unfolding in real time.
The only question left: will the world embrace Jaguar’s daring new identity, or will the Type 00 remain a divisive icon of change?
