Brazil summer tourism 2025 is poised to break records with 4.5 million international flight seats, driven by increased connections to South America, the US, and Europe.

Brazil is gearing up for what is expected to be a record-breaking summer for international tourism. Embratur, the country’s tourism authority, has revealed projections showing an unprecedented influx of international visitors from January to March 2025. With 4.5 million seats available on international flights to Brazil during this period, the agency has declared it the highest capacity in history.

South American countries are driving this surge in connectivity, with an increase of 106,000 seats from Argentina, 83,000 from Chile, and 21,000 from Uruguay. Rio de Janeiro, one of Brazil’s top tourist destinations, is set to be at the heart of this boom. The city expects to welcome 991,000 international passengers during the first three months of 2025—a staggering 26% rise compared to pre-pandemic figures, or an additional 204,000 travellers.

Embratur President Marcelo Freixo expressed optimism during the inauguration of a new direct flight between Rio and Montevideo on Monday, December 16. The route, operated by Sky Airline, marks the first direct connection between Rio de Janeiro and Uruguay’s capital. Freixo celebrated the milestone, emphasising its economic impact. “We’re going to break all records and reach $7 billion in international tourism, which means more jobs and income here in our city, in our state, and in our country,” he said during a ceremony at Galeão Airport.

The new Rio-Montevideo route will operate four times weekly, with an estimated 5,000 additional passengers arriving in Rio de Janeiro each month. This forms part of a broader expansion in Rio’s international flight network, which will see 68 new weekly flights from South America, nine from the United States, eight from Europe, and one from Asia during the summer season.

The tourism boom reflects Brazil’s recovery from the pandemic and renewed interest in its diverse attractions, ranging from Rio’s iconic beaches and Carnival festivities to its eco-tourism opportunities in regions like the Amazon and Pantanal. Freixo stressed that this growth aligns with Embratur’s long-term strategy of strengthening Brazil’s reputation as a global travel hub.

While South America leads the charge, increased connectivity to the US and Europe also highlights the growing appeal of Brazil as a destination for travellers further afield. As airlines expand their offerings, Rio de Janeiro is poised to capitalise on this influx, with its vibrant culture, historic landmarks, and world-renowned nightlife drawing visitors in droves.

Industry experts have also highlighted the role of direct international routes in enhancing tourism. The new Rio-Montevideo connection is particularly significant, offering a faster, more convenient travel option for tourists. As Rio continues to expand its reach with new flights, the city’s position as a global tourism hotspot only strengthens.

Embratur’s bold expectations extend beyond just passenger numbers. The agency has set its sights on achieving $7 billion in revenue from international tourism, signalling a major boost for Brazil’s economy. This windfall promises significant benefits for local businesses, hotels, and tour operators, generating employment and stimulating economic activity across the country.

As Rio prepares to welcome a historic number of international visitors, the city is also ensuring it delivers a world-class experience. With increased flight capacity and a focus on sustainable tourism initiatives, Brazil is poised to make summer 2025 one for the record books.