OpenAI has made its AI-powered search engine available for all logged in users, intensifying competition with Google

OpenAI has officially rolled out its artificial intelligence-powered search engine for all users, intensifying the battle with Google for supremacy in the search space. Previously available only to paying customers, the ChatGPT Search function will now be accessible to all logged-in users of the AI platform in the coming months, according to an announcement made by OpenAI on Monday.

The move signals OpenAI’s serious ambition to compete directly with Alphabet Inc.’s Google, which has long been the dominant force in internet search. Until now, OpenAI’s search capabilities, integrated into its ChatGPT chatbot, were limited to paid subscribers. These premium users could access tailored responses drawn from data and information across the internet. Now, with the shift to a free offering, OpenAI aims to widen its user base, leveraging the growing interest in generative AI.

OpenAI’s decision to make its search function free to all users comes on the heels of Google’s own push to integrate AI features into its search results earlier this year. Google introduced generative AI-based results to provide more dynamic answers to user queries, but OpenAI’s move to offer its AI-powered search for free could shift the balance of power, especially with its deep integration into the widely popular ChatGPT platform.

In addition to search, OpenAI also revealed that its Advanced Voice feature will soon include search capabilities. This update will provide users with information sourced through strategic partnerships with data and news providers, further expanding the functionality and appeal of the platform. The introduction of these new features is likely to keep OpenAI’s AI platform in the spotlight as it competes against established giants like Google and Microsoft.

The search engine’s launch marks a new chapter in the ongoing rivalry between OpenAI and Google. While Google has maintained its dominance in traditional search, OpenAI has carved out a niche by offering a conversational AI experience. With the new search features, OpenAI is positioning itself as a formidable competitor in a space where AI and traditional search technologies are rapidly converging.

For users, the development signals a shift toward more personalised, AI-driven search experiences that could change the way people interact with the internet. As OpenAI expands its offerings, it continues to challenge the traditional boundaries of search and information retrieval.