The party aims to bolster support among the OBC community in Uttar Pradesh through targeted campaigns

Following a decisive victory in the Haryana assembly elections, the Bharatiya Janata Party (BJP) is now gearing up for the upcoming by-elections in Uttar Pradesh, focusing on the crucial Other Backward Classes (OBC) voter demographic. The BJP’s Backward Class Morcha is set to launch a series of targeted campaigns across the state to implement its OBC formula, which proved successful in Haryana under the new leadership of Chief Minister Nayab Singh Saini.

The BJP’s significant win in Haryana is being attributed to Saini’s ability to consolidate OBC support, a strategy that the party now plans to replicate in Uttar Pradesh. This demographic has historically been a strong base for the BJP, and the party is keen to reinforce its connection with these voters ahead of the by-polls.

Sources indicate that the BJP aims to create a robust outreach program tailored specifically to the needs and aspirations of the OBC community. The party’s leadership is acutely aware of the importance of this group in shaping electoral outcomes, particularly in a politically crucial state like Uttar Pradesh, where caste dynamics significantly influence voter preferences.

The BJP’s emphasis on OBC outreach follows a broader national trend where the party has been increasingly vocal about its commitment to social justice and upliftment of backward classes. This approach aligns with Prime Minister Narendra Modi’s and Chief Minister Yogi Adityanath’s narratives around development and inclusion, which resonate strongly with OBC voters.

As the BJP prepares for the by-elections, it is also mindful of previous electoral setbacks in Uttar Pradesh, where seven ministers failed to secure their Lok Sabha seats during the last elections. The party is determined to avoid such missteps and is intensifying its grassroots engagement to ensure robust voter turnout and support.

In the wake of Haryana’s electoral success, the BJP is not only seeking to solidify its existing voter base but also aims to attract undecided voters who may have been swayed by the recent political developments. The party’s strategy in Uttar Pradesh will be closely monitored as it seeks to replicate its Haryana triumph in the upcoming electoral battle.

The implications of these efforts extend beyond just the by-elections; they signal a renewed focus on OBC communities as the BJP positions itself as a champion of their rights and interests, further entrenching its influence in India’s complex caste landscape.