The Bytedance-owned platform introduces verified accounts with exclusive features for artists

TikTok has launched “Artist Accounts,” a dedicated feature designed for musicians on the platform. These verified accounts aim to establish a closer connection between artists and fans by providing a set of promotional tools and features.

Every artist or musician who has released music is eligible for these accounts, serving as a “shop window” for fans to explore an artist’s music, creative process, and discover their latest releases.

Upon activation, artists gain access to various promotional resources, including an artist tag displayed below their account name. This tag signifies to the TikTok community and potential new fans that the account belongs to an artist. To be eligible for the tag, artists need to have at least four songs uploaded.

TikTok introduces the “New Release” tool for Artist Account holders, allowing them to highlight a new track for up to 14 days before release and 30 days after release. This feature, previously tested by BTS, enhances the visibility of new releases on discovery pages, facilitating further discovery of an artist’s music.

The Artist Accounts also feature a “Music Tab” that organizes an artist’s catalog into a list of available tracks, similar to streaming platforms like Spotify. New music is automatically added to this list, displaying the number of TikTok videos each track has been used in, along with 30-second clips.

The accounts include a ‘By Artist’ feature, enabling artists to pin a preferred post to the top of the discovery page for enhanced visibility. The “Behind the Song” feature allows artists to share stories and inspirations behind their songs, fostering a deeper connection with fans.

TikTok’s recent expansion of promotional and discoverability tools for artists aligns with its ongoing efforts to deepen engagement and create unique opportunities for fan-artist interactions on the platform.