A month-long celebration of Swift’s music legacy to coincide with her new album release.
In a tribute to one of pop music’s most influential artists, SiriusXM is launching an exclusive channel dedicated to Taylor Swift, aptly named Channel 13 (Taylor’s Version). This special channel will run from April 7 through May 6, perfectly timed with the release of Swift’s eagerly anticipated album, “The Tortured Poets Department.”
Channel 13 (Taylor’s Version) is not just a nod to Swift’s favourite number but a full-blown celebration of her expansive 17-year career. The channel will feature 24/7 programming that spans the entirety of Swift’s discography, including favourites from her Eras Tour, all the “Taylor’s Versions” of her albums, tracks “From the Vault,” live performances, bonus tracks, and much more. This initiative promises to be a comprehensive auditory journey through Swift’s evolving sound and lyrical storytelling.
The launch is particularly special as it coincides with the release of “The Tortured Poets Department,” Swift’s eleventh studio album, on April 19. The date holds significance for Swift and her fans, known for her love of Easter eggs and hidden messages. SiriusXM has meticulously planned to celebrate the album’s release on the channel’s 13th day, offering fans a unique way to experience Swift’s latest work.
Scott Greenstein, SiriusXM’s President and Chief Content Officer, praised Swift’s legendary status and the impact she has had across various music genres. “The versatility of Taylor’s music and the phenomenal impact she’s had in her career across so many musical genres will be on full display on Channel 13 (Taylor’s Version),” Greenstein remarked. He expressed excitement over providing Swift’s fans with a unique channel that delves deep into her extraordinary musical journey.
As Swift continues to leave an indelible mark on the music industry, Channel 13 (Taylor’s Version) offers fans a dedicated space to celebrate her musical genius. This move by SiriusXM not only honours Swift’s legacy but also underscores her ongoing influence in shaping the soundtrack of a generation.
