From trendy tumbler to legal tumble the fall of a beverage icon
The Stanley Cup, once the darling of the internet’s latest viral craze, is now embroiled in a legal battle over allegations of lead contamination. The popular tumblers, celebrated for their durability and style, have become a staple in online communities, with enthusiasts showcasing their collections and scrambling to snag limited editions.
However, the tide has turned for the century-old Stanley brand, as a lawsuit has been filed against its manufacturer, Pacific Market International (PMI). The legal action comes after revelations that the cups contain lead, albeit not in areas that directly contact food or drink. The company has stated, “No lead is present on the surface of any Stanley product that comes into contact with the consumer nor the contents of the product.”
Despite these assurances, concerns have been raised about the potential for lead exposure over time, particularly if the cups sustain damage or wear. The viral success of the Stanley Quencher cups, which saw the company’s revenue skyrocket to an estimated $750 million, according to CNBC, has now been overshadowed by scrutiny.
Four women have taken the lead in the legal challenge, accusing PMI of misleading consumers by not disclosing the presence of lead in the vacuum seals of the cups. The plaintiffs, who filed their lawsuit in Los Angeles, assert that they would not have purchased the cups had they been aware of the lead content. They are seeking compensatory and punitive damages, along with a permanent injunction that would require Stanley to disclose the presence of toxins, including lead, in its products sold in California.
As the legal drama unfolds, the viral trend continues, with some consumers turning to ‘home kits’ to test their cups for lead. However, the reliability of these DIY tests remains uncertain. The case has cast a shadow over what was once seen as a symbol of sustainability and style, leaving many to question the safety of their beloved beverage containers.
