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Sunday, December 22, 2024
Sunday December 22, 2024
Sunday December 22, 2024

Saudi Arabia to host cost-efficient FIFA World Cup 2034 with record revenue potential

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FIFA praises Saudi Arabia’s streamlined hosting plan for the 2034 World Cup, forecasting $450 million in cost savings and a 32% surge in ticket and hospitality revenues

The announcement of Saudi Arabia as the host of the 2034 FIFA World Cup sparked celebrations across Riyadh, with fireworks and a dazzling drone light show illuminating the night sky on 11 December 2024. As the Kingdom gears up for the global tournament, FIFA’s bid evaluation report highlights a well-planned, cost-effective approach that could set a new benchmark for hosting major sporting events.

Saudi Arabia’s hosting strategy is projected to save $450 million compared to baseline costs, with ticket and hospitality revenue forecast to exceed expectations by $240 million, or 32%. FIFA based its evaluation on data from previous World Cups, adjusted for the expanded 104-match format, local economic factors, and the proposed 14-stadium layout.

Key areas such as technical services and security are expected to cost $133 million and $58.9 million below the baseline, respectively, reflecting Saudi Arabia’s emphasis on competitive pricing and efficient resource allocation. By contrast, Qatar’s 2022 World Cup remains the most expensive in history, with an estimated $220 billion spent on infrastructure, including stadiums, transport, and roads.

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The Kingdom’s hosting of the World Cup aligns with its Vision 2030 economic diversification strategy, aimed at reducing reliance on oil revenues. Experts have predicted a GDP boost of $9 billion to $14 billion from the event, alongside the creation of 1.5 million new jobs. Additionally, Saudi Arabia plans to construct 230,000 hotel rooms across five host cities, significantly expanding its hospitality sector.

FIFA’s report outlines several cost drivers for the tournament, including $378.4 million for television operations, $273.8 million for workforce management, $124 million for transport, $111.1 million for team services, and $99.5 million for IT and telecommunications. Despite these expenditures, virtually all categories are expected to remain below baseline costs, ensuring financial efficiency.

Revenue streams also look promising. Food and beverage income is projected to meet baseline expectations, while online and licensing revenues are forecast to outperform by $7 million. The Kingdom’s advantageous time zone, enabling prime-time match broadcasts across Asia, Europe, and Africa, is anticipated to drive a 10% increase in global live television audiences compared to the 2026 tournament.

The 2034 World Cup promises to showcase not only Saudi Arabia’s organisational capabilities but also its commitment to hosting an inclusive and economically impactful event. With meticulous planning, innovative cost-saving measures, and a focus on maximising revenue, Saudi Arabia aims to redefine how major sporting events are delivered on the global stage.

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