Backed by Saudi Arabia’s Public Investment Fund, ROSHN, now a multi-asset developer unveils a bold strategy to redefine urban living and drive economic growth in line with Vision 2030

In a decisive move to reshape Saudi Arabia’s real estate landscape, ROSHN, the development giant backed by the Kingdom’s Public Investment Fund (PIF), has officially rebranded itself as a multi-asset developer. This significant shift announced on 10th November 2024, signals ROSHN’s broader ambitions to become a transformative force in the real estate sector, with a focus on expanding its portfolio beyond residential projects to include commercial, industrial, and mixed-use spaces.

ROSHN, now rebranded as a multi-asset developer with a refreshed corporate identity, showcases its commitment to enhancing the quality of life in the Kingdom. This new strategy aligns with Saudi Arabia’s Vision 2030 goals, which aim to boost homeownership to 70% while promoting economic diversification and job creation. According to Ghada Al-Rumayan, Chief Marketing and Communications Officer, this transformation emphasizes ROSHN’s dedication to developing sustainable, integrated communities.

“ROSHN is proud to be at the forefront of the Kingdom’s real estate sector with a clear, ambitious vision,” Al-Rumayan stated. “As we expand, our focus is on delivering high-quality developments that not only raise living standards but also contribute to Saudi Arabia’s long-term economic growth.”

Under its new strategic direction, ROSHN is broadening its footprint across the country with a focus on developing vibrant communities that offer more than just residential spaces. The company now aims to create dynamic, multi-asset projects that integrate commercial offices, retail hubs, educational institutions, healthcare facilities, and even entertainment and fitness centres. This diversified approach is set to redefine urban living, positioning ROSHN as a key driver of the Kingdom’s sustainable growth agenda.

One of the standout projects that exemplifies ROSHN’s renewed vision is the MARAFY development in Jeddah. This ambitious project is set to feature an innovative waterway system that will connect the Red Sea to various districts within Jeddah, a first-of-its-kind initiative in Saudi Arabia. By blending cutting-edge infrastructure with sustainable urban planning, MARAFY aims to enhance the city’s connectivity while creating new economic opportunities.

Beyond expanding its existing portfolio, which currently spans over 200 million square metres of residential communities and more than 4 million square metres of commercial spaces, ROSHN is actively investing in sectors crucial for the Kingdom’s future. These include logistics, industrial zones, transportation networks, and tourism facilities, reinforcing its role in supporting the national economy.

In alignment with its new strategy, ROSHN is also stepping up its investments in essential services and infrastructure, such as healthcare facilities, schools, and mosques, to cater to the needs of a rapidly growing population. The company’s integrated approach seeks to build not just homes, but complete ecosystems where communities can thrive.

This shift marks a qualitative leap for ROSHN, positioning it as a leader in the real estate sector at both local and regional levels. The firm’s renewed focus on mixed-use developments underscores its ambition to contribute to a diversified and resilient economy, particularly as Saudi Arabia continues to push forward with its Vision 2030 reforms.

In addition to its strategic projects, ROSHN’s commitment to sustainable development is evident in its efforts to incorporate eco-friendly technologies and practices in its new developments. By doing so, the company aims to reduce its environmental impact while offering modern, efficient living spaces that meet global standards.

As the real estate market in Saudi Arabia undergoes rapid transformation, ROSHN’s expansion into multi-asset developments is set to play a pivotal role in shaping the Kingdom’s urban landscape. By broadening its horizons beyond traditional residential construction, ROSHN is positioning itself to become a leader in creating integrated, mixed-use communities that support both economic growth and societal well-being.

With its bold new identity and strategic expansion, ROSHN is poised to lead Saudi Arabia into a new era of real estate development, making it a key player in the Kingdom’s journey toward sustainable urbanisation and economic prosperity.