How Lionel Messi’s presence transforms lives and businesses in Miami

Lionel Messi, the football maestro, has a knack for making headlines, not just on the pitch but off it too. His favourite haunt in Miami, Prima Pasta, is now a local legend. This spot, known for its disco beats and cosy red glow, saw Messi’s viral moment that took the internet by storm last July.

The Athletic tells us Prima Pasta wasn’t new to fame but Messi’s patronage has brought it under a global spotlight. Not just eateries, but a barber and a muralist have also felt the Messi effect, witnessing their fortunes change.

When Messi strolled into Prima Pasta, the place buzzed with excitement. Angelo Acción, a bartender, recalls the surprise and delight of patrons. Owner Cea cherishes Messi’s visits and the Gibson guitar Messi signed, joining his collection of celebrity-autographed guitars.

Messi’s love for agnolotti Rosso at Prima Pasta is no secret. His casual, friendly demeanour has made him a cherished guest.

Luis Andrés Rivera, aka El Bori Barber, saw his life change after becoming Messi’s barber. His sleek salon in Wynwood became an overnight sensation. Though bound by confidentiality, the buzz around Rivera soared after he posted a photo with Messi.

Rivera, from Puerto Rico, believes Miami is a land of limitless opportunities. His story is a testament to the city’s vibrant, dream-big ethos.

Maximiliano Bagnasco’s artistry gained immense attention thanks to Messi. His mural in South Florida, admired by David Beckham, symbolises Messi’s impact. This collaboration between Bagnasco and property developer Gustavo Miculitzki has become a landmark in Wynwood.

Messi’s presence in Miami goes beyond fancy dinners and art. He’s seen enjoying local life, from coffee shops to kids’ birthday parties. His son Thiago, part of Inter Miami’s U-12 team, adds to the family’s local ties.

Messi’s impact is palpable. From boosting businesses to inspiring artists, he’s a figure of admiration. As Miculitzki puts it, Messi’s influence is profound, touching lives beyond the football fan base.

Messi’s stint in Miami is more than a sports tale. It’s about the lives he touches and the joy he spreads. A simple visit from Messi can turn the ordinary into something magical, making Miami all the more enchanted by his presence.