Meghan Markle’s Instagram debut signals major projects, including a Netflix show and lifestyle brand.

Meghan Markle has made a surprising return to Instagram, hinting at big plans for the year ahead. On New Year’s Day, the Duchess of Sussex launched a new account with a playful video that appears to have been filmed by her husband, Prince Harry. The move has sparked a wave of reactions, with royal fans and critics divided over what this social media comeback means.

Royal expert Richard Fitzwilliams weighed in on the development, describing it as a calculated step towards Meghan’s upcoming entrepreneurial ventures. “It makes perfect sense to post the video to signal a new year which will lead to more activity,” he remarked.

The Duchess is reportedly gearing up for a busy 2025, with two major projects on the horizon. The first is a Netflix cookery series, which will showcase her culinary interests, and the second is the launch of her lifestyle brand, American Riviera Orchard. Fitzwilliams explained that while trademark issues have delayed the brand’s release, its debut alongside the Netflix project will likely prove lucrative.

“There is a link between her cookery series for Netflix, which we should be seeing soon, and her lifestyle brand American Riviera Orchard,” Fitzwilliams told The Express. He added, “This should prove financially beneficial, as should her Instagram posts if sponsored. She already has over 100,000 followers, including some big names, but is currently following no one.”

Meghan’s social media activity reflects a strategic pivot towards reclaiming her entrepreneurial identity. After spending much of 2024 working quietly behind the scenes, she now appears poised to step back into the spotlight. A close friend of the Duchess revealed to Page Six that Meghan has been meticulously preparing for this moment.

“As far as Meghan being quiet, she’s been in the background working on her entrepreneurial efforts,” the friend disclosed. “Both the Netflix project and her brand will come out within the same timeline in the New Year.”

The source also hinted that Meghan is ready to shine in 2025, describing it as “a good year for Meghan specifically.” They noted that the Duchess spent most of the past year developing projects slated for release in the early months of 2025.

Meghan’s Instagram video offers a glimpse into her vision for the future, blending personal authenticity with professional aspirations. The playful clip, rumoured to be filmed by Prince Harry, underscores her desire to maintain a relatable public image while building her brand.

While some royal fans have praised her move as a refreshing step forward, critics have been quick to question the motivations behind her return to social media. Regardless of the debate, there’s no denying the buzz her reappearance has generated.

The Duchess’s ability to command attention highlights her enduring influence, even as she carves out a life independent of royal duties. With her Netflix series, lifestyle brand, and now her Instagram account, Meghan seems determined to create a unique space for herself in the worlds of media, business, and social influence.

As 2025 unfolds, all eyes will be on Meghan Markle to see how she navigates this new chapter. Whether through her Netflix debut or the unveiling of American Riviera Orchard, she seems ready to leave her mark in ways that resonate with her personal values and professional ambitions.