Meghan and Harry’s new PR strategy will focus on their image as a family at the Invictus Games

Meghan Markle and Prince Harry are set to unveil a fresh PR strategy as they prepare for their highly anticipated appearance at the Invictus Games in Canada. The Duchess of Sussex is expected to join her husband in Vancouver for the opening ceremony on February 8 at BC Place, marking yet another milestone in the couple’s journey outside the Royal Family.

Sources have revealed that the couple’s former Head of Communications, Ashley Hansen, is behind this newly developed PR approach. According to insiders, the strategy will place a renewed emphasis on Meghan and Harry not only as individuals but as a united couple and family. The couple has decided to step back from some aspects of their media presence and entrusted Hansen with leading the charge on their public relations plans.

As the Duke and Duchess of Sussex prepare for their return to the international spotlight, it is clear that their PR strategy aims to reshape their public image. “There will be a renewed focus on the Sussexes as a couple, as a brand, and showcasing them as a family,” said a source familiar with the plan.

Since stepping down from their royal duties in 2020, Harry and Meghan have been vocal about their decision to leave the Royal Family and have since revealed their experiences, including allegations of racism within the institution. The couple now resides in California with their children, Prince Archie and Princess Lilibet, and continues to pursue various philanthropic efforts.

Their involvement in the Invictus Games, a cause close to Prince Harry’s heart, provides the perfect platform for this new PR plan. The games, which support wounded and injured military veterans, offer the couple an opportunity to reinforce their commitment to advocacy while highlighting their role as a family.

This PR shift is expected to bring Harry and Meghan back into the spotlight with a more deliberate and focused narrative. By aligning their public image with the values of family, support for veterans, and philanthropy, the couple hopes to build a positive and lasting brand that resonates with their global audience.