A new spin-off concept emerges, featuring extraterrestrial mascot and cosmic-themed menu

McDonald’s has boldly gone where no fast-food chain has gone before, introducing a mysterious spin-off restaurant named CosMc’s. The cosmic-themed eatery, currently undergoing testing in Bollingbrook, Illinois, unveils a unique dining experience inspired by an obscure outer space mascot associated with McDonald’s.

The star-studded menu at CosMc’s boasts an expanded array of beverages, including iced teas, lemonades, frappes, and specialty drinks known as ‘Signature Galactic Boosts.’ From the ‘Blueberry Ginger Boost’ to the ‘Churro Frappe’ and ‘Berry Hibiscus Sour-Ade,’ the offerings transcend the typical fast-food fare.

A highlight of the menu is the all-day breakfast selection, featuring both innovative items and classic McDonald’s staples. The snack-centric focus, coupled with a cosmic twist, has drawn comparisons to other popular chains such as Starbucks and Dunkin’, hinting at a potential expansion of the McCafe menu.

The Illinois location of CosMc’s, complete with four drive-thru lanes, showcases a distinctive ambiance that blends McDonald’s iconic branding with a unique cosmic flavour.

During a recent earnings call, McDonald’s CEO Chris Kempczinski described CosMc’s as “a small format concept with all the DNA of McDonald’s but its own unique personality.” The concept revolves around the return of the mascot CosMc, an alien from outer space featured in McDonald’s advertisements during the 80s and 90s.

The CosMc character, once a nostalgic figure, has made a comeback with its very own brand. The spokesperson for McDonald’s revealed plans to debut the new concept at a “small handful of sites in a limited geography beginning early next year.”

As McDonald’s continues its ‘Accelerating the Arches’ strategy under Kempczinski’s leadership, CosMc’s emergence adds a cosmic touch to the fast-food giant’s portfolio, aiming to captivate consumers with a fresh and celestial dining experience.