A rescue raccoon wins hearts and Cadbury’s iconic role

In an unexpected yet delightful twist, Cadbury’s search for its 2024 Bunny has concluded with a raccoon named Louie clinching the coveted title. This decision marks a significant departure from traditional choices, showcasing Cadbury’s embrace of diversity in its iconic Clucking Bunny commercial.

Louie, a two-year-old raccoon with a compelling backstory of resilience and survival, was rescued by Jaime Arslan in Miami after being deemed unfit for the wild. Beyond his adventurous spirit, Louie contributes to the community by fundraising for animal rescue and rehabilitation centers through his unique toe-painted artwork. His multifaceted talents extend to social media, where his training montage to become the next Cadbury Bunny—complete with activities like dyeing Easter eggs and exploring Easter baskets—has captured the hearts of many on TikTok.

The 6th annual Cadbury Bunny Tryouts witnessed fierce competition, ultimately spotlighting Louie’s distinct charm and appeal. As part of his win, Louie not only earns a starring role in the 2025 Clucking Bunny commercial but also secures a $7,000 cash prize, underlining Cadbury’s commitment to celebrating the unique bonds between pets and their owners.

Cadbury’s tradition of selecting unconventional “bunnies” for its campaign continues to inspire and entertain. Past winners have ranged from Henri the English bulldog to Crash, a resilient one-eyed cat, each bringing their own unique story and personality to the role. Louie’s upcoming debut in the 2025 commercial is highly anticipated by fans and promises to add a refreshing twist to Cadbury’s long-standing Easter celebration.

This heartwarming tale of an unconventional bunny not only highlights the joy and creativity associated with the Easter season but also underscores the importance of giving rescued animals a second chance at life. Louie’s victory is a testament to the idea that anyone can be a star, regardless of their background or species.