From runway debuts to the spring/summer 2024 campaign, Bahia shines with Louis Vuitton

Loli Bahia, the French-Algerian model sensation, is making significant strides in the fashion industry, notably strengthening her ties with the iconic luxury house, Louis Vuitton. As Paris Fashion Week unfolds, Bahia’s presence in the city underscores her burgeoning relationship with the brand that has become a cornerstone of her modelling career.

This Spring/Summer 2024 season, Louis Vuitton spotlighted Bahia in its latest campaign, entrusting her to embody the essence of its new collection. The promotional visuals capture Bahia’s dynamic presence, particularly showcasing her with a striking orange Dauphine bag, a testament to the brand’s craftsmanship and design prowess. Her ensemble, a statement oversized blazer dress paired with white stockings and heels, perfectly encapsulates Louis Vuitton’s blend of innovation and elegance.

Bahia’s journey with Louis Vuitton traces back to her runway debut in the Fall 2021 show, marking the start of what has become a fruitful collaboration. Her recent appearance for the brand during Paris Fashion Week in March 2023, where she donned a distinctive white suit with ripped trousers, further solidified her status as a muse for the luxury label.

Beyond the runway, Bahia’s influence extends to high-profile advertising campaigns, including her role in Louis Vuitton’s Fall 2021 promotional efforts. This exposure has not only elevated her profile within the fashion community but has also showcased her versatility as a model capable of bringing diverse designs to life.

This season in Paris, Bahia continues to captivate audiences, most recently with her striking appearance for Saint Laurent, where she donned a sheer knee-length gown, accented with a vibrant red belt. Her ability to effortlessly transition between brands while maintaining her unique flair is indicative of her rising star in the industry.

Bahia’s impact was equally felt during Milan Fashion Week, where she opened the Versace show, a role that she took to Instagram to express her pride and excitement over. Her journey from runway debutante in 2020 to one of the most in-demand models today, walking in over 65 shows in a single season, is a testament to her dedication and talent.

As Bahia continues to front campaigns for other prestigious labels and grace the covers of leading fashion magazines, her association with Louis Vuitton remains a highlight of her blossoming career. This partnership not only underscores her appeal as a global fashion icon but also Louis Vuitton’s knack for aligning with individuals who embody the brand’s ethos of luxury and innovation.