Kylie Jenner shocks fans with ultra-bleached brows and a bold red satin bra at her Khy x Dilara Findikoglu launch.

Kylie Jenner turned heads and sparked a flurry of online chatter after debuting an unrecognisable new look during the launch of her latest Khy clothing collaboration with designer Dilara Findikoglu. Stepping out on Saturday, 24 May, the beauty mogul unveiled a daring beauty transformation: bleached eyebrows paired with moody makeup and a lingerie-inspired outfit.

In a series of Instagram posts shared that day, the 26-year-old entrepreneur showcased her dramatic reinvention. Gone were her trademark dark brows and smoky eye makeup. Instead, Jenner embraced one of 2025’s most divisive beauty trends—ultra-bleached eyebrows. Her brows were so light they nearly disappeared, creating a high-fashion, editorial aesthetic that has recently been seen on other trendsetters like Miley Cyrus, Jenna Ortega, and Julia Fox.

Kylie’s bleached brows weren’t the only thing drawing attention. She turned up the heat in a crimson red satin bustier bra, complete with a plunging neckline, silver zipper detailing, and a thick halterneck strap secured with a buckle. The look was bold, sexy, and unapologetically dramatic. She styled the standout top with a contrasting khaki mini skirt that gave the outfit a cheeky, preppy twist. Her toned midriff was on full display, further emphasising the sultry styling of the night.

Topping off the look, Jenner added a sheer white mesh cap and opted for a matte berry lipstick, subtle blush, and no mascara—an uncharacteristically pared-down look for someone known for heavy glam. The result was edgy, moody, and far removed from her usual high-gloss image.

Photos and videos from the event revealed that the dramatic bleached brow look may have been a temporary experiment. Later in the evening, Jenner appeared in party footage wearing her natural dark eyebrows once more, suggesting the transformation was achieved with makeup or temporary dye.

Still, the shock factor was enough to get fans talking. “I didn’t even recognise her at first,” one commenter wrote. “This look is wild—but I kind of love it.” Others were more divided, debating the polarising nature of bleached brows. “She’s brave for pulling this off. Not everyone can make this look work,” another user noted.

The launch event itself appeared to be a family affair, even in the absence of Jenner’s boyfriend, actor Timothée Chalamet. Kylie was seen celebrating with her sisters Khloé Kardashian and Kendall Jenner, mother Kris Jenner, and model Amelia Gray. Long-time friend Hailey Bieber was also present, as shown in Instagram Story clips capturing the group dancing and toasting to the new Khy line.

Kylie’s transformation may have been short-lived, but it effectively fuelled the buzz around her fashion collaboration. The Khy x Dilara Findikoglu collection promises to blend bold design with provocative silhouettes, echoing the striking look Kylie showcased at the event.

As for the bleached brows, whether it was a fleeting experiment or a trend she plans to revisit, Jenner has once again proven she knows how to command attention and push the boundaries of mainstream beauty.