Welcome to the scintillating world of Bathleisure! Back in 2018, this snazzy trend strutted onto the scene, all thanks to The Cut, who coined the term to capture celebs like Rihanna and Rita Ora rocking full-on glam: makeup, bling, and hair snugly wrapped in a terrycloth towel. It birthed a revolution of luxurious bathroom selfies flooding Instagram.

Fast-forward to 2024, and Bathleisure is evolving. Enter Jamie Genevieve, makeup maestro and Vieve founder, unveiling her brand-new Bathleisure body line. But hold on, it’s not just about looking fab anymore – it’s all about turning bath time into a ritual of self-care deluxe.

According to Jamie, Bathleisure now means whatever floats your boat in the self-care sea. It’s for the new parents sneaking in 15 minutes of bliss in the tub, the calm moments before the household wakes up, or that one-hour sanctuary after a tough workday. Basically, it’s wellness intertwined into every nook and cranny of life.

And guess what? Bathleisure isn’t just about feeling good; science says it’s good for you too! A University of Oregon study spills the beans on how regular warm baths can ease muscle aches and even lower blood pressure. Kim Cochrane from Wildsmith Skin dishes out the advice: prime time for a bath is 1-2 hours before bedtime for that magic touch to your sleep routine.

Now, the experts are swooping in to spill their bath time secrets, and they’re juicy! Jamie Genevieve, the Bathleisure guru herself, spills on her nighttime bath routine: ambient lighting, scented candles, podcasts, and her Vieve Bath & Body Soak are non-negotiables. Oh, and she’s all about that perfect cocktail – not the kind you sip, but the kind that goes in your bath!

From beauty editors to aromatherapists, everyone’s got their own spin. Camilla Kay is all about the body brush and dim lights, while Annee de Mamiel swears by the de Mamiel Altitude Soak for a stress-busting bath session. Even Elle Turner, the rare bath-taker, has her bougie rituals – scalp scrub, hair mask, and a cozy eye mask to cap off the experience.

Nicola Elliott, the brains behind Neom Organics, believes baths are mini sanctuaries, especially during the hustle and bustle of life. For her, it’s all about setting the mood with candles, bath milk, and a bathtime playlist. And the cherry on top? The NEOM Perfect Night’s Sleep Magnesium Body Butter for that dreamy slumber.

Fiona Embleton, the queen of top-to-toe beauty prep, has her bath routine down to an art. Body brushing, candlelight, and the Susanne Kaufmann Bath Oil set the stage. She even purges her pores with Caudalie Instant Detox Mask before diving into her book. And let’s not forget her post-bath bliss with Tatcha Hinoki Body Milk – a homage to the ‘forest bathing’ philosophy.

Gemma Colao, the busy bee with a bustling schedule, finds solace in her weekly baths. Her go-to? Oto CBD’s Sleep Soundly Bath & Body Oil, a concoction that merges soothing scents with the power of CBD. And guess what? She’s multitasking with her skincare routine in the tub, doubling down on relaxation with some tunes in the background.

So there you have it, the who’s who of the bathleisure universe, spilling their bath time beans for the ultimate self-care extravaganza!