Joules, the iconic fashion chain renowned for its wellies and raincoats, is set to bid adieu to its Bracknell store as part of Next’s takeover. The Lexicon shopping centre site will be closing its doors on January 19, causing a stir among shoppers.

Next swooped in to rescue Joules from the brink in 2022, securing 100 stores and 1,450 jobs as part of a £34 million deal. However, not all branches survived, with 19 closing down permanently, including the upcoming shuttering of the Bracknell outlet.

Social media has been buzzing with reactions, with one distressed shopper exclaiming, “OMG, what’s happening to our high street?” Another expressed their disappointment, stating, “No way, my favourite shop!”

The struggle for traditional high street retailers continues, as online shopping gains momentum. Next’s move to take over Joules is just one example of its aggressive acquisitions, including the likes of Made.com, Fatface, and Cath Kidston. The retail giant is rapidly solidifying its position as a saviour for struggling brands.

Joules, once boasting 132 stores and 1,600 employees at its peak, has faced a series of closures, with the Bracknell store being the latest casualty. The changing retail landscape, exacerbated by the pandemic and rising living costs, has forced many to resort to online shopping, pushing several high street shops to the brink of closure.

Other casualties on the high street include Jack Wills, Boots closing 300 stores, Co-op in Peacehaven, Flannels in Bolton, Peacocks in Bury St Edmunds, and HMV in Boston, Lincolnshire. The hospitality sector has also taken a hit, with pub chains, restaurants like Frankie & Benny’s and Chiquito, and even the UK’s largest nightclub operator facing closures.

As the high street undergoes a significant transformation, traditional retailers are left grappling with challenges, leading to store closures and a shift towards online shopping. The retail landscape is evolving, leaving both shoppers and businesses to adapt to the changing times. Stay tuned for more updates on the latest in the world of fashion and high street happenings!