Controversial advertisement celebrates women’s contributions to automobile industry

Ford has stirred up a conversation by launching a unique campaign on International Women’s Day, introducing a “men’s only car” that reimagines the traditional vehicle design. The announcement, which may raise eyebrows at first glance, was actually a clever marketing ploy by Ford to celebrate women’s contributions to the automotive industry.

The advertisement for the ‘Ford Explorer Men’s Only Edition’ features a blacked-out vehicle, devoid of many features typically associated with women, such as heaters, windshield wipers, turn signals, brake lights, and GPS. Narrated by Bryan Cranston, the ad cleverly twists expectations, ultimately revealing that the vehicle is not for sale and is a tribute to women’s impact on the industry.

Despite initial confusion, the commercial has been well-received, with viewers praising Ford for its innovative approach. Many women have applauded the ad for acknowledging their contributions, with some humorously stating that their “first car is now a Ford.”

The ad also highlights the female pioneers behind key features of cars, including Florence Lawrence (turn signals and brake lights), Dr. Gladys West (GPS), Dorothy Levitt (rearview mirror), and Mary Anderson (windscreen wipers), among others. These women’s innovations have played a significant role in shaping the automobile industry.

Ford’s campaign aims to honor these trailblazers during Women’s History Month, showcasing their achievements and contributions across various platforms. The company’s message is clear: women have been instrumental in shaping the automotive industry, and their contributions are integral to its past, present, and future success.