U.S. delivery giant bets big on Europe and restaurant tech with sweeping acquisitions of Deliveroo and SevenRooms

DoorDash is making a bold leap into Europe and beyond food delivery with two multibillion-dollar acquisitions aimed at shaking up the global delivery and hospitality tech sectors.

On Tuesday, the San Francisco-based delivery giant announced it will buy its British rival Deliveroo for £2.9 billion (about $3.87 billion), alongside a separate $1.2 billion all-cash acquisition of hospitality software platform SevenRooms. The double deal, worth just over $5 billion combined, signals DoorDash’s intent to diversify and strengthen its position in an increasingly competitive landscape.

The Deliveroo purchase gives DoorDash immediate access to nine new European markets, including the UK, where Deliveroo is most active. The acquisition would significantly bolster DoorDash’s international presence, bringing its total footprint to 40 countries and expanding its user base to 50 million monthly active customers.

DoorDash will pay Deliveroo shareholders 180 pence per share—representing a 44% premium over the company’s stock price on April 4, when the U.S. firm made its initial approach. Deliveroo’s board has recommended shareholders accept the deal, which is expected to close in Q4 2025 pending regulatory approvals.

Founded in 2013, Deliveroo capitalised on the pandemic-era food delivery boom and went public in 2021. But as lockdowns ended and consumers returned to restaurants and in-person shopping, the sector faced a sharp slowdown. Deliveroo’s share price fell by over 50% between its IPO and this year, amid mounting losses, waning demand, and intensifying competition from players like Just Eat Takeaway and Uber Eats. The company exited Australia in 2022 and sold its Hong Kong operations in March 2025 to Delivery Hero.

Despite its challenges, Deliveroo remains a strong brand in the UK and parts of Europe, reporting £2 billion ($2.67 billion) in revenue and a gross transaction value of £7.1 billion ($9.49 billion) in 2024. For DoorDash, the acquisition is a chance to consolidate market share and leverage Deliveroo’s infrastructure in densely populated regions.

Meanwhile, DoorDash’s move to acquire SevenRooms marks a strategic shift beyond delivery and into hospitality tech. SevenRooms, founded in 2011, provides CRM, marketing, and guest management software to hotels and restaurants. Its platform is used by high-profile clients such as Marriott International, MGM Resorts, Wynn, and Hyatt.

The acquisition will allow DoorDash to integrate table reservations, customer data management, and loyalty features into its B2B platform—broadening its appeal to restaurants seeking comprehensive digital solutions.

SevenRooms has raised around $75 million to date and claims about 13,000 customers globally. The $1.2 billion acquisition, also subject to regulatory clearance, is expected to close in the second half of 2025.

DoorDash’s CEO Tony Xu described the acquisitions as “transformative steps to becoming the global platform for local commerce,” adding that the deals would “help merchants grow, engage their guests, and operate more efficiently.”

The aggressive push into Europe and hospitality software comes amid slowing food delivery growth and tightening venture capital markets. Investors have become more cautious since 2022, with high interest rates and a global shift toward profitability over hypergrowth.

With these acquisitions, DoorDash is betting on scale and diversification. By combining Deliveroo’s market reach with SevenRooms’ tech capabilities, it aims to become not just a delivery app, but a full-service platform powering restaurants’ online and offline operations.

The Deliveroo and SevenRooms deals come at a pivotal moment in the delivery industry’s evolution, as companies seek to future-proof their business models amid shifting consumer habits and increased scrutiny from regulators and investors alike