Over 500 Amazon echo devices harmonize in Diriyah, setting a Guinness world record in a stunning AI-driven display for Saudi Arabia’s 94th National Day

Diriyah made history on Saudi Arabia’s 94th National Day by setting a Guinness World Record for the largest display of artificial intelligence-powered assistant devices. The spectacle, held at the Bujairi Terrace in Riyadh, featured more than 500 Amazon Echo devices, synchronized to perform Saudi Arabia’s national anthem and other patriotic songs. This innovative celebration exemplified the fusion of technology and culture, showcasing the Kingdom’s forward-thinking approach to its heritage.

The event, part of Diriyah’s National Day celebrations, was officially recognized by Guinness World Records, with senior adjudicator Kanzy El-Defrawy present to witness the momentous occasion. “Congratulations on achieving the Guinness World Record title for the largest display of virtual assistant devices,” El-Defrawy stated, commending the groundbreaking integration of artificial intelligence in a cultural setting.

The Diriyah Gate Development Authority (DGDA), responsible for organizing the event, expressed pride in the achievement. DGDA’s CEO Jerry Inzerillo emphasized that the event “underscores Saudi Arabia’s innovative spirit” while celebrating the country’s rich heritage. Inzerillo highlighted the role Diriyah continues to play in blending cutting-edge technology with historical and cultural significance.

Dr. Raf Fatani, Amazon’s regional general manager for Alexa in the Middle East and North Africa, noted the record-setting attempt as a testament to the strong connection between artificial intelligence and Saudi culture. “Weaving AI with the timeless threads of Saudi heritage highlights our deep respect and reverence for the Kingdom’s culture,” Fatani said. The Diriyah Guinness World Record achievement underscores the innovative ways technology is being integrated into national celebrations.

In addition to the AI-driven display, Diriyah hosted several other events at the UNESCO World Heritage Site of At-Turaif, drawing thousands of visitors who came to honour Saudi Arabia’s national history and progress. The Diriyah Guinness World Record for the largest AI-powered anthem show further elevated the significance of these celebrations, showcasing a blend of innovation and cultural pride.

Analysis

Political: The event in Diriyah reflects Saudi Arabia’s Vision 2030, which seeks to diversify the economy and modernize various sectors, including technology and tourism. By hosting a record-setting AI show, Saudi Arabia demonstrates its ambition to be a global leader in technological innovation, while preserving and promoting its rich cultural heritage. The strategic use of AI in a public celebration highlights the nation’s efforts to position itself as a forward-looking country on the global stage.

Social:  This event symbolizes the intersection of tradition and modernity in Saudi society. While the national anthem and Saudi heritage took centre stage, they were amplified through the use of advanced technology, reflecting the societal shift towards embracing innovation without losing touch with historical roots. The show appealed to a tech-savvy younger generation, further engaging them with national celebrations in a contemporary context.

Economic:  Diriyah’s record-setting achievement will likely have positive implications for the local economy, attracting international attention and tourism to Saudi Arabia’s cultural landmarks like At-Turaif. The collaboration with Amazon also highlights growing economic partnerships between Saudi Arabia and global tech companies, emphasizing the Kingdom’s role as a hub for technological advancement and innovation.

Racial: Saudi Arabia’s National Day celebrations are not just for Saudi nationals but also reflect the diversity within the Kingdom. By using technology, a universal language that transcends race and nationality, the event promotes inclusivity. Amazon’s involvement also points to the internationalisation of Saudi Arabia’s cultural celebrations, welcoming global audiences to experience its heritage.

Gender: While the AI show itself doesn’t directly address gender, the event exemplifies Saudi Arabia’s efforts to portray itself as a progressive nation, embracing inclusivity across various sectors. Women’s growing participation in tech, leadership, and cultural projects under Vision 2030 reflects broader gender advancements within the Kingdom.