A client asked us to fake reviews for a campaign. The team shrugged it off—“just how the industry works.” But I couldn’t shake the knot in my stomach.

I raised the red flag with leadership. We lost the client. I lost some favour with the team.

But you know what? I slept fine that night. Because some things are non-negotiable. Integrity isn’t a compromise — it’s the line you don’t cross.

Sana Iqbal, Account Manager
Tuesday Talk
PR lifer turned ethical marketer