Chinese firms prioritise Belt and Road regions, manufacturing, and global brand recognition.

Chinese companies continued to strengthen their global presence in 2024, with over 80% maintaining or increasing their outbound investments, according to a survey conducted by the China Council for the Promotion of International Trade (CCPIT). The survey, released on Friday, highlights a steady growth in international investments despite global economic uncertainties.

The report reveals that more than 90% of surveyed firms remain optimistic about overseas investment opportunities. Spokesperson Sun Xiao, speaking at a press conference, noted that Chinese companies particularly favour regions involved in Belt and Road cooperation, underscoring the initiative’s pivotal role in guiding global investment strategies.

In terms of industries, manufacturing leads the way, with nearly half of the firms prioritising it for outbound investments. Additionally, almost 30% of companies have set their sights on the wholesale and retail trade sectors, indicating a diverse approach to global market expansion.

The motivations behind these investments are equally varied. According to the survey, nearly 70% of companies cited market exploration as their primary goal. Around 40% invested to enhance international brand recognition, while over 30% aimed to reduce production and operational costs by leveraging global opportunities.

Sun Xiao emphasised the strategic importance of these investments, stating that they not only strengthen Chinese firms’ competitiveness abroad but also contribute to the stability of global economic partnerships.

The findings underscore a positive outlook for Chinese outbound investments as firms navigate a complex global landscape. With a focus on market expansion, cost optimisation, and brand enhancement, Chinese companies are poised to continue playing a significant role in international trade and economic cooperation.