Celebrities like Kim Kardashian, Addison Rae, and Lily Allen are tapping into the booming demand for feet pics, turning an unusual fetish into a lucrative side hustle worth thousands

In an unexpected twist on modern marketing and side hustles, celebrities are cashing in on the ever-growing demand for feet pictures. From reality star Kim Kardashian to pop singer Lily Allen, bare feet are proving to be big business, with some stars reportedly earning staggering sums—even as much as £100,000 annually.

While this niche industry may seem bizarre to some, its popularity reflects the rising visibility of foot fetishes, now recognised as one of the most common sexual fixations. Platforms like OnlyFans and Feet Finder have played a major role, providing direct connections between sellers—often women—and eager buyers who are willing to pay top dollar for foot content.

According to the 2023 Foot Fetish Market Research Report, women can pocket an average of £400 a week, which adds up to an impressive £1,733 a month, by selling pictures of their feet. What might have once been dismissed as taboo has now become a clever—if unconventional—way to supplement incomes, particularly amid cost-of-living pressures.

But the real money comes when celebrities get involved. Earlier this year, singer Lily Allen announced she had set up an OnlyFans account specifically to share pictures of her feet. Meanwhile, social media influencer Addison Rae has made her feet a signature part of her personal brand, using them to help promote her music and content.

Even Kim Kardashian, known for her vast business empire, has embraced the trend. Recently, despite recovering from a broken foot, Kim was spotted using her knee scooter in a photoshoot—bare feet on full display for her millions of followers. Subtle, yet effective.

This unconventional marketing method has attracted attention from industry experts, with Judi James, a body language specialist, noting how foot content can be surprisingly powerful. “It all started with toe-sucking and foot-licking becoming a common dare on shows like Love Island. Once men began openly boasting about having a thing for feet, the fetish gained mainstream attention,” she explains. “Today, feet are a perfect promotional tool because they’re intriguing, unconventional, and, most importantly, memorable.”

The appeal isn’t lost on brands, either. Feet Finder—a platform exclusively for foot content—declared that “feet modelling is taking over the advertisement industry” in 2023. With the right image, feet can subtly market anything from beauty products to fashion accessories, resonating with foot-focused audiences while offering quirky, creative branding opportunities.

But it’s not just celebrities and influencers joining the trend. Across Britain, more and more women are exploring foot content as a viable income stream, especially during financial uncertainty. Whether on major platforms or through niche websites, foot pics have become a curious symbol of empowerment, creativity, and, yes, financial gain.

As the market grows, it’s clear that this once-taboo fetish is now mainstream. And while the idea of earning thousands from feet pictures might still raise eyebrows, for celebrities like Kim Kardashian and Lily Allen, it’s just another clever way to expand their empires—one step at a time.