Brooklyn Beckham faces alcohol brand backlash as trademark plans for hot sauce empire unravel.

Brooklyn Beckham’s ambitions to build a culinary empire have once again collided with legal obstacles—this time involving a high-end Californian wine company and his trademark bid for his hot sauce brand.

The 26-year-old son of David and Victoria Beckham is currently embroiled in two separate legal disputes over branding rights in the United States. The most recent confrontation centres around his application to trademark “C23”, a shortened version of his hot sauce label, Cloud23. But Napa Valley-based luxury winery, Stag’s Leap Wine Cellars, known for its exclusive “Cask 23” vintages, raised objections, arguing the proposed mark infringes on their existing brand.

Stag’s Leap, renowned for Cabernet Sauvignon bottles that can sell for thousands of pounds depending on the year, argued that the similarity between “C23” and their flagship “Cask 23” product could create confusion, especially given both are associated with luxury and lifestyle branding.

To sidestep the legal battle, Brooklyn’s company, Buster Hot Sauce Inc., swiftly amended its application, removing all classifications related to alcohol from the proposed trademark. But the dispute marked yet another chapter in Beckham’s mounting difficulties with the US Patent and Trademark Office.

Only weeks ago, Beckham faced opposition from Brauerei Beck & Co.—the German parent company behind Beck’s beer—over his application to trademark the name “Becks Buns.” The brewing giant, part of AB InBev, which also owns Budweiser and Stella Artois, argued the name infringed on its established brand identity. It was granted a formal extension to pursue legal filings, extending the battle into the coming months.

These latest legal run-ins come as Beckham and wife Nicola Peltz settle into their new £11 million mansion in Los Angeles, further deepening speculation of a growing rift with his family in the UK. According to sources, the purchase represents a turning point: a permanent shift away from his London roots and toward a life firmly rooted in California.

“Brooklyn’s wife is American, and her family is his world now,” said one insider. “He feels his future is in LA—both personally and professionally. For David and Victoria, it’s a heartbreaking distance.”

The family feud, previously downplayed, now appears to be widening. While Brooklyn’s famous parents did attend the launch of Cloud23 in LA last year, tensions have simmered ever since. Sources close to the family suggest that ongoing disagreements—fanned by Brooklyn’s increasing independence—have left relationships more strained than ever.

Brooklyn, who once harboured dreams of becoming a footballer like his father and then dabbled in photography, has thrown himself fully into his new venture. “It’s a passion project,” he said at launch. “I’ve never worked so hard on anything in my life.”

But trademark issues have threatened to derail his efforts before the business even gets off the ground. So far, neither “Cloud23”, “C23”, nor “Becks Buns” have received official trademark approval. Legal experts say the growing list of objections from major alcohol firms indicates the difficulties celebrities face when their personal brands overlap with global corporate trademarks.

Despite the legal turbulence, Brooklyn appears undeterred. His new LA home, shared with Nicola, offers the privacy, space, and luxury to fuel his creative ventures—and keep him a safe distance from tabloid speculation back home.

Whether the disputes are eventually resolved in his favour remains to be seen. But for now, Beckham’s hot sauce dreams are simmering in legal limbo, far from the football pitches and fashion runways that once defined his family name