Lively has lost over 864k followers since September, while Baldoni gains traction in a legal battle

Blake Lively is facing a brutal social media fallout as her legal battle with It Ends With Us director and co-star Justin Baldoni intensifies. Since September, the Gossip Girl star has lost a staggering 864,085 followers, while Baldoni has gained 230,896, according to QR Code Generator.

The divide widened significantly in January, when Lively suffered her most dramatic drop in five years, shedding 329,577 followers, while Baldoni’s count surged by 159,644. The trend continued in February, with Lively losing another 363,930, and Baldoni adding 196,230.

Lively’s legal battle began in December when she filed a sexual harassment complaint against Baldoni, sending shockwaves through Hollywood. Baldoni retaliated with a defamation lawsuit in January, shifting public perception in his favour.

Marc Porcar, CEO of QR Code Generator PRO S.L., noted how the lawsuit has drastically shaped online sentiment. “It’s fascinating to see how the internet changes sides so quickly in a public fight like this,” he said. “In December, when The New York Times published Lively’s complaint, she lost the fewest followers since September—only 32,664. But after Baldoni’s lawsuit, everything flipped, and Lively saw her worst drop in years.”

Despite initial support, cracks in Lively’s public image appeared after she and her husband, Ryan Reynolds, skipped the SAG Awards, where Reynolds was nominated for Deadpool & Wolverine. Their absence raised eyebrows, especially after Reynolds’ attempt to joke about the lawsuit at SNL’s 50th anniversary event reportedly backfired.

The drastic social media shift could have lasting effects on both Lively and Baldoni. “Baldoni appears to have won over public sympathy, but as new evidence emerges, things could shift again,” Porcar speculated. “Lively and Reynolds may face even deeper repercussions if this downward trend continues.”

With their highly publicised trial set for March 9, 2026, all eyes remain on the courtroom—and the court of public opinion.