The momager sets sights on turning the Kardashian-Jenner grandkids into the next generation of superstars.
Kris Jenner, the powerhouse behind the Kardashian-Jenner empire, is reportedly gearing up to pass the torch—or at least share the spotlight—with a younger generation. At 69, the matriarch has her sights set on launching her grandchildren into stardom, paving the way for a new era of family fame and fortune.
According to sources close to Life & Style, Kris is “always thinking ahead” and has spent years strategising how to secure her family’s place in the industry for generations to come. “It’s been high on her agenda to build the next phase of her empire,” an insider revealed, adding that she has been quietly integrating her grandchildren into The Kardashians to familiarise audiences with the rising stars of the family.
The Kardashian-Jenner grandkids are no strangers to the limelight. Kourtney Kardashian’s children, Mason, Penelope, and Reign, as well as Kim Kardashian’s kids, North, Saint, Chicago, and Psalm, have already made frequent appearances on the family’s Hulu show. Meanwhile, Kylie Jenner’s daughter Stormi, Khloé Kardashian’s daughter True, and Rob Kardashian’s daughter Dream are steadily becoming household names.
Kris, a seasoned manager with decades of experience, reportedly has plans to channel her expertise into building trust funds for her grandchildren while ensuring a managerial cut for herself. “She’s ready to start putting hefty checks into their accounts,” the source added, noting Kris is as business-savvy as ever.
The mother of six has long been known for her ability to turn personal drama into must-watch television, and her grandchildren are already positioned as integral parts of the family’s ongoing narrative. “She lives and breathes this stuff,” the insider said. “Making her grandkids into superstars is thrilling for her. It’s the next challenge she’s ready to take on.”
For Kris, this transition represents more than just a business move; it’s the evolution of a legacy. From her early days managing Kim Kardashian’s career to overseeing billion-dollar ventures like Kylie Cosmetics and Skims, Kris has proven her ability to transform her family’s name into a global brand. Now, she’s preparing to do it all over again, this time with a new generation.
This new chapter for the Kardashian-Jenner family comes as The Kardashians continues to dominate headlines. The show has evolved from simply documenting the sisters’ lives to introducing their children as well-established “characters.” While some critics question whether Kris’ ambitions may put undue pressure on the younger family members, others applaud her foresight in maintaining the dynasty she’s built.
As always, Kris remains unapologetically focused on her goals. Her determination to cement the Kardashian-Jenner legacy through her grandchildren signals a bold new era for the family—and, undoubtedly, for pop culture itself.
