Fans divided over the futuristic design teased in Jaguar’s cryptic Miami event preview.
Jaguar has stirred controversy online after releasing a teaser for a new car model, which some say resembles Tesla’s polarising Cybertruck. The British luxury automaker posted a cryptic image on social media on Wednesday, offering a glimpse of the vehicle’s back with the caption: “02 Dec 2024 Miami. Copy nothing.”
The bold statement, intended to hype the brand’s upcoming reveal, sparked confusion and heated debates among fans and industry observers. The teaser has amassed over two million views, with many questioning the design direction.
“Is it the back, front… Is it even a car?” one user commented, echoing the sentiments of puzzled viewers. Jaguar, staying coy, responded, “Stay tuned to find out.”
The new design marks a significant departure from Jaguar’s classic and modernised luxury aesthetic seen in models like the F-Type and I-Pace. Instead, the teaser hints at sharp, angular lines reminiscent of Tesla’s divisive Cybertruck, which debuted in 2019.
While some praised Jaguar for potentially embracing bold innovation, others criticised the perceived departure from its legacy. “This isn’t what Jaguar stands for,” one user argued, while another quipped, “Are they chasing trends or setting them?”
Despite the mixed reactions, Jaguar appears confident in the forthcoming reveal. Responding to comments, the company teased: “There’s more to reveal,” implying the cryptic image is just the beginning.
The unveiling event, scheduled for December 2 in Miami, will shed more light on the carmaker’s vision for its future. With the auto industry increasingly shifting toward futuristic and electric vehicles, Jaguar may be attempting to redefine its place in the market.
However, as the buzz grows, so does scepticism about whether the design will resonate with Jaguar’s traditional audience. Only time will tell if this bold move will revitalise the brand or alienate its loyalists
