The Duchess of Sussex’s lifestyle brand, American Riviera Orchard, is under scrutiny from a competitor over potential confusion among consumers.

Meghan Markle‘s entrepreneurial journey has hit a significant snag as she confronts a trademark dispute that could jeopardise her newly launched lifestyle brand, American Riviera Orchard. Announced earlier this year, the brand is poised to offer a range of homemade products, including artisanal jams. However, recent developments have raised concerns about its viability in the market.

The crux of the issue lies in a letter of protest filed by Royal Riviera, a subsidiary of the established Harry and David company, which sells premium food and gift items. The company argues that the similarity in names between their brand and Markle’s could lead to consumer confusion, potentially impacting both businesses. This concern has been taken seriously, with the case now referred to examining attorney Marco Wright at the United States Patent and Trademark Office.

Royal Riviera’s objection underscores the challenges Markle faces in establishing her brand amid an already crowded market. Since its inception, American Riviera Orchard has encountered various hurdles, including issues related to trademark registration and compliance with industry standards. Despite enthusiasm for her products, the brand’s launch has been marred by these ongoing legal complications.

Industry experts have commented on the difficulties Markle is experiencing, describing them as a “textbook example of how not to launch a business.” The Duchess, who was once heralded as a figure of modern royalty, now finds herself grappling with issues that many entrepreneurs face, albeit under a far more public microscope. Critics have pointed to a lack of preparation and foresight in navigating the complex world of trademarks and business regulations.

As Markle attempts to distance herself from the past controversies surrounding her departure from royal duties, this latest setback serves as a stark reminder of the hurdles that can accompany high-profile ventures. The brand’s future hangs in the balance, contingent upon the outcome of the trademark dispute, which could either pave the way for her products to reach the market or force her to reconsider her business strategy altogether.

In the wider context, this development plays into the ongoing narrative surrounding the Sussexes, as they strive to establish their identities outside of royal life. While Prince Harry has found success with his memoir Spare, which has reignited public interest in his story, Meghan’s journey has proven more tumultuous. The couple has been navigating their separate careers, each facing unique challenges and criticisms along the way.

As Meghan’s brand seeks to carve out a niche, the pressure is mounting to deliver products that resonate with consumers while overcoming the legal obstacles in her path. With anticipation for her products growing among fans, all eyes are on how this situation will unfold and whether she can overcome this major hurdle to realise her vision.