Jory Almaiman shines in a new campaign showcasing the icons collection by PDPAOLA, marking a significant collaboration between the Saudi influencer and the Spanish jewellery brand.

Saudi influencer Jory Almaiman has been named the latest brand ambassador for renowned Spanish jewelry label, PDPAOLA. With a rapidly growing presence in the fashion and lifestyle industry, Almaiman’s appointment comes as part of the brand’s efforts to strengthen its connection with the Middle Eastern market, especially Saudi Arabia.

PDPAOLA, founded by siblings Paola and Humbert Sasplugas, is known for its minimalist yet elegant designs, combining natural gemstones with modern craftsmanship. Almaiman, who boasts a following of 110,000 on Instagram, has become a notable figure in the fashion scene, frequently attending prestigious international events, including the recent Tory Burch show at New York Fashion Week in September.

The announcement of her ambassadorship is being celebrated with a new campaign in which Almaiman showcases key pieces from PDPAOLA’s Icons Collection. The collection features customizable initials, symbols, and delicate designs, adorned with pavé-set natural gemstones. These pieces reflect PDPAOLA’s ethos of blending timeless sophistication with contemporary fashion, offering jewellery that suits both everyday wear and special occasions.

For PDPAOLA, the decision to partner with Almaiman aligns with their continued expansion into Saudi Arabia. Earlier this year, the brand opened new stores in the Kingdom, highlighting its commitment to building a strong presence in the Middle Eastern market. “We feel there is a natural fit with our values and selling proposition in this market,” Humbert Sasplugas, co-founder of PDPAOLA, shared with Arab News.

He explained that PDPAOLA’s jewellery offers a “new language” in design, seamlessly combining effortless elegance with modern aesthetics. “Our desire and plan is to naturally engage with Saudi women in a fresh yet respectful way,” Sasplugas added, emphasising the brand’s dedication to creating a meaningful connection with its audience.

As part of this collaboration, Almaiman’s role as brand ambassador highlights her growing influence in the global fashion scene. Known for her chic and contemporary style, Almaiman’s partnership with PDPAOLA is expected to further elevate the brand’s visibility within the region, showcasing its jewellery to a wider audience.

PDPAOLA’s expansion into Saudi Arabia, coupled with the appointment of a prominent Saudi figure as an ambassador, underscores the brand’s dedication to catering to the evolving tastes of women in the Kingdom. The collaboration represents a step forward for both the brand and Almaiman, who continues to inspire and engage her followers with her unique fashion sense.