Unveiling a fresh vision for fashion journalism with FKA twigs as cover star

In a momentous shift for British Vogue, the magazine’s new head of editorial content, Chioma Nnadi, unveils her inaugural issue with FKA twigs gracing the cover, marking a departure from convention and embracing a fresh direction in fashion journalism.

Unlike the typical glossy spreads, Nnadi’s debut issue showcases an array of unexpected stars, including secondhand clothing and even a pair of fuzzy donkeys. This daring approach reflects Nnadi’s commitment to sustainability and authenticity in fashion, setting a new standard for the publication.

While September issues usually dominate, Nnadi’s April release has broken records for print revenue, signalling a promising start under her leadership. With a focus on individuality and creativity, Nnadi opts for a single star on her cover, positioning FKA twigs atop a London black cab, exuding an effortless charm that resonates with the magazine’s new ethos.

Describing FKA twigs as a “shape-shifter” and a beacon of the modern British eccentric, Nnadi praises the musician for her rejection of conformity and genuine passion for clothing. Throughout the issue, Nnadi explores the joy of fashion, drawing inspiration from her teenage years spent observing eclectic fashion choices outside Central Saint Martins.

From interviews with vintage collectors to a special shopping section blending luxury pieces with affordable finds, Nnadi curates content that celebrates diversity and individual expression. Embracing a high/low shopping approach favoured by Gen Z, Nnadi aims to make Vogue more accessible to readers of all backgrounds.

In contrast to her predecessor’s glamorous and esoteric style, Nnadi’s vision for British Vogue is characterized by approachability and inclusivity. Her launch party at a community arts space in west London reflects this shift, signalling a departure from traditional fashion industry norms.

While Nnadi’s approach may skew towards a younger demographic, she remains committed to diversity and representation. Despite the absence of older and plus-size models on the cover, Nnadi appoints contributors who bring diverse perspectives to the magazine.

As the first black woman to helm British Vogue, Nnadi acknowledges the significance of her appointment and the importance of representation in senior roles. With a background rooted in journalism and a passion for storytelling, Nnadi is poised to lead British Vogue into a new era of creativity and inclusivity, inspiring younger generations to pursue their dreams