Iconic beverage giant revamps image with spectacular light shows and giant inflatables across key global landmarks
In a bold move that marks its first major rebranding in over a decade, Pepsi has launched a global spectacle to unveil its new logo, featuring awe-inspiring light installations and landmark takeovers worldwide. From 1 March, the beverage behemoth’s fresh emblem will grace digital displays in 120 nations, signifying a significant transformation in its visual identity.
Londoners witnessed a remarkable digital spectacle adjacent to The O2 arena, symbolizing Pepsi’s enduring association with international music phenomena. Observers near the cable cars caught sight of a colossal inflatable Pepsi can emerging from the Thames, culminating in a magnificent light performance.
Over in Warsaw, a hot air balloon ensemble, emblazoned with the giant Pepsi logo, dominated the cityscape, while an interactive digital mural captured attention in Australia. The brand’s presence was also felt in AlUla, Saudi Arabia, along the Nile in Egypt, and notably in Dubai, where the new logo lit up the skyline.
The installations, leveraging cutting-edge technology, entertained audiences with grandiose light shows, while the reimagined logo made a surprise appearance at Pakistan’s Gaddafi Cricket Stadium, with a giant Pepsi can making an unexpected entrance during a match.
The redesigned logo incorporates elements from Pepsi’s heritage with a contemporary twist, featuring a refreshed color scheme of electric blue and black to add a modern edge. The logo, which debuted in the US, is now rolling out globally across over 120 countries.
Eric Melis, VP of Global Brand Marketing for Carbonated Soft Drinks at PepsiCo, expressed the brand’s ambition to embody its ‘Thirsty for More’ ethos through this visual identity shift. “We’ve always been a bold brand that challenges the norm and prioritizes enjoyment. Our new visual identity is bold, unapologetic, modern, and iconic,” Melis stated.
The revamped logo, which now integrates the Pepsi name with the globe, reflects the brand’s deep-rooted history while embracing a modern twist. Pepsi enthusiasts worldwide are encouraged to stay tuned for more unique experiences set to unfold later in 2024, as announced on @pepsiglobal.
As Pepsi continues to innovate and engage with its audience, this global rebranding initiative is a testament to its commitment to staying at the forefront of the beverage industry, offering not just refreshing drinks but also immersive and entertaining experiences across music, sports, and culture.
