Spotify unveils annual wrapped campaign, highlighting top artists, songs, albums, and podcasts

Taylor Swift has claimed the title of the most-streamed artist globally on Spotify in 2023, accumulating over 26.1 billion global streams on the platform since January 1. This announcement came as part of Spotify’s 2023 Wrapped campaign, which showcases the platform’s top artists, songs, albums, and podcasts of the year.

Swift’s achievement marks the end of Bad Bunny’s three-year reign as the most-streamed artist on Spotify. Bad Bunny secured the top spot in 2022 with over 18.5 billion streams, making him the first artist to achieve this feat for three consecutive years.

The top five most-streamed artists on Spotify in 2023 are:

1. Taylor Swift
2. Bad Bunny
3. The Weeknd
4. Drake
5. Peso Pluma

Additionally, Apple Music named Taylor Swift as its Artist of the Year, highlighting her dominance on multiple streaming platforms.

Top 5 Most-Streamed Albums on Spotify in 2023:

1. Un Verano Sin Ti by Bad Bunny
2. Midnights by Taylor Swift
3. SOS by SZA
4. Starboy by The Weeknd
5. MAÑANA SERÁ BONITO by KAROL G

Top 5 Most-Streamed Songs on Spotify in 2023:

1. Flowers by Miley Cyrus
2. Kill Bill by SZA
3. As It Was by Harry Styles
4. Seven (feat. Latto) by Jung Kook
5. Ella Baila Sola by Eslabon Armado, Peso Pluma

Spotify also highlighted genre-specific trends, indicating the significant growth of Indian classical instrumental music and the surging popularity of Afrobeats, which has grown by 550% since 2017. Rema’s Calm Down became the first Afrobeats artist-led track to reach a billion streams on Spotify in 2023.

Mandopop, featuring top artists like Jay Chou, JJ Lin, and Eason Chan, has seen a remarkable increase in global monthly streams, exceeding 500 million and experiencing almost a 45% rise in the past year.