Ozzy Osbourne launches iced tea cans containing his DNA, daring fans to ‘Clone me’ before farewell show.
Ozzy Osbourne, the rock icon who once shocked the world by biting the head off a bat, is now offering fans a different kind of bite—his DNA, sold inside iced tea cans.
In a bizarre promotional stunt that merges science fiction with marketing mayhem, the 76-year-old Black Sabbath legend has teamed up with canned water brand Liquid Death to release just ten limited edition cans of “Infinite Ozzy” iced tea. Each can, the company claims, contains trace DNA from Osbourne’s own saliva and his handwritten signature, allowing fans to—potentially—replicate the rocker once cloning becomes legally and technologically viable.
Appearing in a dramatic Liquid Death commercial, Ozzy is seen sipping from the tea can, crushing it, then sealing it inside a sterile container. A voiceover booms: “There will never be another Ozzy Osbourne—unless you have his actual DNA.”
The stunt coincides with Osbourne’s highly anticipated farewell performance at Birmingham’s Villa Park next month, his first major live appearance in years following a string of health setbacks. Despite his ailments, Ozzy recently insisted on his SiriusXM show Ozzy Speaks that he’s determined to go through with the show “by hook or by crook.”
“Just imagine if you could bring back early Eighties Ozzy,” the promotional video continues. “He can mow your lawn, perform at kids’ birthday parties, or anything you want.”
Each can is housed in an airtight, tamper-proof display container and is being sold as a collector’s item—though Liquid Death cheekily implies more sinister uses. “Ozzy Osbourne is 1 of 1. But we’re selling his actual DNA so you can recycle him forever,” the company announced.
Osbourne himself seems in on the joke, growling, “Clone me, you b******ds!” in the ad, with his trademark mischief and mock menace.
The marketing campaign has raised eyebrows and laughter in equal measure. Critics have called it ghoulishly amusing, while superfans view it as a morbidly genius farewell from a rock icon known for walking the line between the outrageous and the absurd.
Born in Birmingham and often referred to as the “Prince of Darkness,” Ozzy has become as famous for his antics as his music. From reality TV chaos to public battles with health, the musician has never strayed far from the headlines. This latest venture continues that legacy—an eccentric blend of marketing and mythology as he faces what may be his final curtain call.
While no actual scientific cloning is remotely legal or plausible using saliva traces from a canned beverage, the campaign thrives on that very fantasy. Liquid Death, known for its boundary-pushing campaigns, has struck gold again—this time bottling not just water, but legend.
Meanwhile, Osbourne remains focused on his farewell performance. He revealed his deep anxiety about returning to the stage. “In my head, I will have died on my ass,” he admitted. “I remember being in fing Vegas one time going, ‘I’m going to die.’ And I blew the gig—it was only two fing songs.”
Wife Sharon Osbourne, he says, continues to encourage him through the pre-show dread. “Just don’t think about it,” she told him.
Whether Ozzy will perform on his iconic throne or with the help of a Segway remains unknown. “If I’m on a throne, okay! If I’m in a f***ing cart, I don’t know,” he quipped.
One thing is certain: even as he faces the twilight of his career, Osbourne refuses to go quietly. From stage dives to DNA sales, the rock god’s final act may just be his most unforgettable.
